Travel consultants said it would take time for airfares to drop, and that the much-needed competition on the lucrative transatlantic route would most clearly affect pricing after the Autumn holiday season.
“It is curious that while Delta has aggressively been marketing their return with attractive fares, United has taken the opposite approach,” Mark Feldman, CEO of Jerusalem’s Ziontours, told JNS on Sunday.
“They have priced their flights for the remainder of 2026 at very high prices in their economy, Premium Economy and Business classes.”
Service from additional US cities to Israel will resume later this year.
United’s flights from Chicago and Washington DC will restart in October, while Delta’s flights from Atlanta will begin service in December.
American Airlines remains the outlier among the three major legacy carriers and has again pushed back its return to Tel Aviv until next spring.
By next month, five airlines are scheduled to fly direct between the US and Israel: El Al, Arkia, Israir, United and Delta.
“This month should prove to be a fascinating exercise in consumer decision-making,” Feldman said.