Kaltura<\/a>, the Agentic Digital Experience company. In her new role, Batsheva will lead Kaltura\u2019s Go-To-Market operations in Israel, overseeing sales strategy, field sales, and strategic partnerships. Additionally, she will spearhead the company\u2019s growth and expansion within the technology sector across the EMEA region.\u00a0\u00a0\u00a0\u00a0<\/p>\nThis appointment comes at a unique time at Kaltura which is expanding from powering video experiences for large enterprises, to powering end-to-end agentic digital experiences across organizational journeys, for customers, employees, learners, and audiences. This transformation is fueled in part by Kaltura\u2019s recent acquisitions of eSelf.ai, which provides multimodal conversational technology for agentic interactions with live avatars, and PathFactory, a leader in AI-driven content intelligence, digital journey orchestration, and conversation automation for enterprises. Kaltura\u2019s expanded product portfolio increases its applicability to ISVs across Israel and EMEA.\u00a0\u00a0<\/p>\n
Batsheva is an Israeli influential and respected leader across the business and social sectors. Over the past four years, she served as the General Manager for Israel, Middle East, Eastern Europe and the Nordics, at Wix Enterprise. In this role, she led the enterprise regional growth strategy while managing business development, strategic partnerships, enterprise sales, and delivery teams. Alongside her executive leadership roles, Batsheva serves as a Board Member at Alony Hetz, a major publicly traded real estate investment group.\u00a0\u00a0<\/p>\n
Prior to joining Wix, Batsheva headed Poalim Tech, the dedicated tech-banking arm of Hapoalim Bank, and before that as the Chief of Staff to the Bank\u2019s Chairman. She began her professional leadership journey as the CEO of Unistream, an award-winning NGO dedicated to bridging Israel\u2019s geographical and social periphery by empowering youth and young adults through entrepreneurship and tech literacy.\u00a0\u00a0<\/p>\n
Complementing her extensive business career, Batsheva is deeply committed to driving socio-economic impact. She serves as the Chairperson of \u201cYozmot Atid\u201d, an organization that has empowered thousands of women to achieve financial independence by establishing and scaling small businesses. Furthermore, she serves on the boards of leading educational, employment, and technology institutions, including Ofanim (promoting STEM education), Madatech (Israel\u2019s National Museum of Science), Sapir College, Or Movement, and the ICA Philanthropic Fund, which invests in employment, agriculture and education in the periphery.\u00a0\u00a0<\/p>\n
\u201cBatsheva brings a rare combination of strategic vision, operational excellence, and multi disciplinary experience across diverse markets, alongside a profound commitment to impact. Her leadership and proven ability to drive organizational growth, coupled with her track record in building high-performing teams, make her uniquely suited to establish and lead Kaltura\u2019s new Go-To-Market operations in Israel and expand our footprint within the EMEA tech sector,\u201d said Ron Yekutiel, Co-founder, President, Chairman and CEO of Kaltura. \u201cAs we continue to scale our agentic digital experience platform, her expertise at the intersection of technology, business, and impact will be instrumental in driving our next phase of growth.\u201d\u202f\u00a0<\/p>\n
Kaltura\u2019s mission is to power rich, agentic digital experiences across organizational journeys for customers, employees, learners, and audiences. Its platform combines intelligent content creation, enterprise-grade content management and intelligence, and multimodal conversational engagement capabilities. Kaltura serves leading enterprises, financial institutions, educational institutions, media and telecom providers, and other organizations worldwide.\u00a0<\/p>\n
FF NEWS TAKE<\/p>\n
Kaltura is effectively rebranding itself as the \u201cOperating System for AI Agents.\u201d While competitors are still focused on basic generative text, Kaltura is betting on multimodal avatars that can \u201csee\u201d screens, understand context, and drive outcomes. The hire of Batsheva Moshe is a \u201ccredibility play\u201d designed to reassure large enterprises that this high-tech transition is backed by a leader who understands the conservative requirements of the banking and real estate sectors. Moshe\u2019s background as CEO of Unistream and Chairperson of Yozmot Atid also aligns with a broader corporate trend: the merging of high-scale tech growth with measurable socio-economic impact.<\/p>\n
However, the challenge for Kaltura lies in the complexity of its new \u201cAgentic\u201d portfolio. Moving from selling video hosting to selling autonomous digital journeys requires a massive shift in sales DNA. To succeed, Moshe must build teams that can sell \u201coutcomes\u201d rather than \u201cfeatures,\u201d proving that Kaltura\u2019s avatars can genuinely reduce ticket resolution times and boost lead conversion as promised. With Kaltura\u2019s shares recently soaring 30% following the eSelf.ai acquisition, the pressure is on Moshe to turn this market momentum into a dominant, long-term foothold in the EMEA technology landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"WHY THIS MATTERS The appointment of Batsheva Moshe as General Manager of Israel and EMEA Tech signals a…\n","protected":false},"author":2,"featured_media":104145,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[33],"tags":[36179,37],"class_list":["post-104144","post","type-post","status-publish","format-standard","has-post-thumbnail","category-israel","tag-hiring","tag-israel"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@iran\/116539573064195530","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/posts\/104144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/comments?post=104144"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/posts\/104144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/media\/104145"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/media?parent=104144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/categories?post=104144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/tags?post=104144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}