{"id":113331,"date":"2026-05-14T10:17:11","date_gmt":"2026-05-14T10:17:11","guid":{"rendered":"https:\/\/www.europesays.com\/iran\/113331\/"},"modified":"2026-05-14T10:17:11","modified_gmt":"2026-05-14T10:17:11","slug":"fundscape-platform-flows-surge-to-51-3bn-despite-war-in-iran","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/iran\/113331\/","title":{"rendered":"Fundscape: Platform flows surge to \u00a351.3bn despite war in Iran"},"content":{"rendered":"<p>Flows into platforms have surged in the first quarter of 2026, despite US president Donald Trump\u2019s war in Iran sending shockwaves through markets, Fundscape\u2019s latest Platform report revealed.<\/p>\n<p>Gross flows jumped to \u00a351.3bn for industry platforms, and \u00a327.5bn for advised platforms. This was the highest level of advised sales on record, rising by \u00a34bn year-on-year, following strong January and February before geopolitical conflict.<\/p>\n<p>This is even though industry assets finished the period were roughly flat, with total assets for the quarter coming in at roughly \u00a31.32trn.<\/p>\n<p>Adviser platform assets, meanwhile, were down compared with their previous levels. By the end of Q4 2025, adviser platforms held \u00a3782.9bn, but by the end of the most recent quarter, this had slid by about \u00a34.3bn.<\/p>\n<p>In terms of platform performance, Aegon dominated gross sales, capturing roughly 20% of the flows into all platforms for the quarter. Hargreaves Lansdown and AJ Bell followed closely behind with 13.3% and 10.9% of sales.<\/p>\n<p><a href=\"https:\/\/portfolio-adviser.com\/the-cost-cat-among-the-pigeons-hargreaves-lansdown-cuts-platform-fees\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">See also: \u2018The cost cat among the pigeons\u2019: Hargreaves Lansdown cuts platform fees<\/a><\/p>\n<p>However, pivoting to net sales, Aegon falls out of the top 10, with Quilter replacing it at the top with 21.7% of the net sales. AJ Bell trailed just behind at 20.8% of net sales.<\/p>\n<p>Meanwhile, adviser platforms were extremely top-heavy, with Quilter, Transact and Aviva dominating both gross and net sales for the quarter. This cohort captured 90% of the quarter\u2019s net flows.<\/p>\n<p>\u201cThe market is fracturing, and the leaders are pulling away from the rest\u201d, the Platform Report noted.<\/p>\n<p>Bella Caridade-Ferreira, CEO of Fundscape, said: \u201cQ1 was a strong quarter despite the impact of the Iran war.<\/p>\n<p>\u201cThe underlying demand for advice and long-term investment remains intact.\u201d<\/p>\n<p>Changes in the budget have led to onshore bonds replacing tax ISAs as investors\u2019 preferred tax wrapper, with bonds recording almost twice the net flows of ISAs, according to Fundscape data.<\/p>\n<p>Caridade-Ferreira added: \u201cLooking ahead to the second quarter, the ISA season will cushion the industry, and the advice pipeline looks comparatively healthy.<\/p>\n<p>\u201cBut much depends on whether the geopolitical and domestic noise settles before the end of the quarter,\u201d she concluded.<\/p>\n<p><a href=\"https:\/\/portfolio-adviser.com\/aj-bell-persistent-budget-uncertainty-directly-at-odds-with-mission-to-boost-retail-investment\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">See also: AJ Bell: Persistent Budget uncertainty \u2018directly at odds\u2019 with mission to boost retail investment<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Flows into platforms have surged in the first quarter of 2026, despite US president Donald Trump\u2019s war in&hellip;\n","protected":false},"author":2,"featured_media":113332,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[39257,39258,39259,2030,39260,39261,34,39262,39263,2677],"class_list":{"0":"post-113331","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-iran","8":"tag-adviser-platform","9":"tag-aegon","10":"tag-aj-bell","11":"tag-data","12":"tag-fundscape","13":"tag-hargreaves-lansdown","14":"tag-iran","15":"tag-platform-services","16":"tag-quilter","17":"tag-research"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@iran\/116572418904022267","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/posts\/113331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/comments?post=113331"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/posts\/113331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/media\/113332"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/media?parent=113331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/categories?post=113331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/tags?post=113331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}