Israel Ministry of Tourism Director General Michael Izhakov traveled to the United States this week, leading a professional ministry delegation for a series of meetings and events in New York, Los Angeles, and Miami. The trip aims to strengthen Israel\u2019s position in the U.S. tourism market and support the continued recovery of inbound tourism.<\/p>\n
During the visit, Izhakov is scheduled to meet with senior tourism industry executives, airline representatives, travel agents, investors, community and business leaders as part of the ministry\u2019s broader effort to restore Israel\u2019s standing in international tourism markets. According to Ministry of Tourism data, the United States remains Israel\u2019s largest source market for inbound tourism. In 2025, more than 30% of visitors to Israel arrived from the U.S.<\/p>\n
Among the visit’s highlights is a reception on June 1 in New York, where the ministry, led by Izhakov, will host senior leaders from the American tourism industry, business executives, community representatives, and investors at the Jerusalem Post conference. The event will also mark the launch of the ministry’s new North America marketing campaign.<\/p>\n
Supported by an investment of approximately NIS 12 million ($3.3 million), the campaign is designed to present Israel not only through its landscapes and tourist attractions but through the experiences of the people who live there, highlighting culture, gastronomy, street life, music, and local experiences. According to the ministry, the campaign seeks to strengthen emotional engagement with Israel while reinforcing the message that tourist destinations across the country remain safe for visitors.<\/p>\n
The initiative is part of the ministry\u2019s wider strategy to support the recovery of Israel\u2019s tourism sector, alongside infrastructure investments, hotel development, and international partnerships. Ministry officials estimate that 2026 could mark a significant year of recovery for inbound tourism, citing the return of international airlines and easing travel advisories.<\/p>\n
\u201cThe purpose of this visit is to deepen partnerships, strengthen ties with communities and decision-makers, and remind stakeholders that Israel remains a compelling, dynamic and safe destination for both tourism and investment,\u201d Izhakov said. He added that tourism serves not only as an economic driver for Israel but also as a tool for strengthening the country\u2019s image abroad, noting that international visitors often become \u201cgoodwill ambassadors\u201d for Israel after their visits.<\/p>\n","protected":false},"excerpt":{"rendered":"Israel Ministry of Tourism Director General Michael Izhakov traveled to the United States this week, leading a professional…\n","protected":false},"author":2,"featured_media":131531,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[33],"tags":[37,12243,6539,4204,1520,6391],"class_list":["post-131530","post","type-post","status-publish","format-standard","has-post-thumbnail","category-israel","tag-israel","tag-los-angeles","tag-miami","tag-new-york","tag-tourism","tag-tourism-ministry"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@iran\/116640503751277630","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/posts\/131530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/comments?post=131530"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/posts\/131530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/media\/131531"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/media?parent=131530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/categories?post=131530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/tags?post=131530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}