{"id":198404,"date":"2026-07-09T14:42:19","date_gmt":"2026-07-09T14:42:19","guid":{"rendered":"https:\/\/www.europesays.com\/iran\/198404\/"},"modified":"2026-07-09T14:42:19","modified_gmt":"2026-07-09T14:42:19","slug":"pepsico-cut-chip-prices-to-win-back-frustrated-shoppers-the-iran-war-got-in-the-way","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/iran\/198404\/","title":{"rendered":"PepsiCo cut chip prices to win back frustrated shoppers. The Iran war got in the way"},"content":{"rendered":"

PepsiCo<\/a> reported stronger than expected revenue in the second quarter despite weaker demand in North America, where it said consumers tightened their budgets due to\u00a0economic concerns<\/a>.<\/p>\n

The food and beverage giant said Thursday that its net revenue rose 6.4% to $24.2 billion for the April-June period. That was better than the $23.9 billion Wall Street expected, according to analysts polled by FactSet.<\/p>\n

In February, ahead of the Super Bowl, PepsiCo slashed U.S. prices on Lay\u2019s, Doritos, Cheetos and Tostitos chips by up to 15%, responding to consumers\u2019 increasing exasperation after\u00a0years of price hikes<\/a>. That boosted snack demand in North America in the first quarter.<\/p>\n

But in the second quarter, as gas prices spiked due to the\u00a0Iran war<\/a>, PepsiCo\u2019s snack sales volumes were flat in North America, while its beverage volumes fell 4%.<\/p>\n

Americans\u2019 attitudes toward the economy have\u00a0improved<\/a>\u00a0slightly as\u00a0gas prices declined<\/a>, but their outlook remains mostly negative. And hostilities in Iran have begun to\u00a0escalate again<\/a>, driving gasoline prices higher over the past two days.<\/p>\n

Sales were stronger overseas, and its overall snack volumes rose 3% while beverage volumes rose 2%.\u00a0World Cup<\/a>\u00a0-themed products, including limited-edition Lay\u2019s flavors like Portuguese Chorizo and Onion, boosted sales, the company said.<\/p>\n

PepsiCo, based in Purchase, New York, said it will continue to invest in making its products more affordable. The company is also trying to meet consumer demand for healthier products. In March it introduced Gatorade Lower Sugar, which has no artificial flavors or colors.<\/p>\n

Net income more than doubled in the second quarter to $2.98 billion. Adjusted for one-time items, the company earned $2.18 per share. That fell short of analysts\u2019 forecast of $2.19.<\/p>\n

PepsiCo shares fell less than 1% in premarket trading Thursday.<\/p>\n","protected":false},"excerpt":{"rendered":"PepsiCo reported stronger than expected revenue in the second quarter despite weaker demand in North America, where it…\n","protected":false},"author":2,"featured_media":198405,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3],"tags":[4197,2562,1003,34,28721,36],"class_list":["post-198404","post","type-post","status-publish","format-standard","has-post-thumbnail","category-iran","tag-consumer","tag-consumer-goods","tag-consumer-prices","tag-iran","tag-pepsico","tag-war"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@iran\/116890549889683178","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/posts\/198404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/comments?post=198404"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/posts\/198404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/media\/198405"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/media?parent=198404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/categories?post=198404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/tags?post=198404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}