Growth was also supported by a 1% increase linked to positive currency exchange rates. <\/p>\n
It said the recent positive performance was supported by 12% growth in its Americas business, and a 9% rise in greater China. <\/p>\n
China had a particular boost from local shoppers and strong demand from Gen Z customers, the brand said. <\/p>\n
Elsewhere in Asia, the business highlighted an 11% increase in South Korea, linked to both local and tourist spending, but this was partly offset by a 2% decline in Japan. <\/p>\n
In Europe, the Middle East and Africa, the group reported a 3% drop in sales, highlighting a drag from the Iran war and weaker tourist spending. <\/p>\n
Burberry said recent sales growth was also supported by strong demand for raincoats, jackets and scarves, with outerwear sales up by double digits. <\/p>\n
Mr Schulman, chief executive of Burberry, said: “For the first time in three years, we saw growth across our womenswear, menswear, accessories and childrenswear divisions, anchored by the outperformance of outerwear. <\/p>\n
“Our strategy is working. <\/p>\n
“We are attracting a broad range of luxury customers across product categories, channels and geographies, reinforcing my confidence in the opportunities ahead.” <\/p>\n","protected":false},"excerpt":{"rendered":"Burberry has said its turnaround strategy is working, on the back of growth in North America and China,…\n","protected":false},"author":2,"featured_media":210599,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[3],"tags":[61334,61338,54,34,61336,61339,1737,61337,32126,61335],"class_list":["post-210598","post","type-post","status-publish","format-standard","has-post-thumbnail","category-iran","tag-burberry","tag-burberry-forward","tag-europe","tag-iran","tag-joshua-schulman","tag-luxury-fashion-brand","tag-north-america","tag-pricing-strategy","tag-spending","tag-turnaround-strategy"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@iran\/116934169241494447","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/posts\/210598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/comments?post=210598"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/posts\/210598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/media\/210599"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/media?parent=210598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/categories?post=210598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/iran\/wp-json\/wp\/v2\/tags?post=210598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}