The campaign includes 100 ads on buses across the country with a photo of an animal taken from inside animal transport trucks, with the message, “You’re on your way to a vacation. They’re on their way to hell.”<\/p>\n
In order to ensure her wishes are honored, a team from the Brigitte Bardot Foundation flew to Israel to oversee the preparations and approve the campaign materials ahead of the rollout, which was chosen to take place during Israel\u2019s busiest travel period.<\/p>\n
“Every calf and lamb featured in the campaign was documented in real time upon arriving in Israel after a grueling sea voyage,\u201d Yaron Lapidot, one of the founders of Israel Against Live Shipments, said<\/p>\n
\u201cSadly, in most cases we know that the animals shown in the campaign are no longer alive. The purpose of the campaign is to restore faces and identities to the statistics and remind people that these are living animals<\/a> forced to endure a long and difficult journey only to be slaughtered in Israel.”<\/p>\n Bardot had funded a similar bus campaign last year, and had ensured the campaign could continue even after she was gone.<\/p>\n Netanel Sheler, head of the Freedom for Animals’ public awareness efforts, explained that Bardot pushed for a campaign in Israel specifically because she felt that the Jewish traditions surrounding animal welfare could \u201cserve as the foundation for meaningful social change, particularly among religious and conservative communities.\u201d<\/p>\n According to Sheler, she chose to center her campaign around the High Holidays for that reason.<\/p>\n