BURTON UPON TRENT, ENGLAND – JUNE 25: In this image released on June 30, as the Lionesses set off for the biggest tournament of the year, Hilton, Official Hotel Partner to the England teams, unveiled a striking good-luck message made from nearly 10,000 towels at Hilton at St George’s Park on June 25, 2025 in Burton Upon Trent, England. Measuring 41 metres wide and 29 metres high, the installation is visible from the skies above the training base the Lionesses call a home away from home throughout the year. The majority of towels were recycled and a number donated to Gift of Kit as part of Hilton’s ongoing work with grassroots sports teams. (Photo by Getty Images for Hilton)
