LBATV is born. President Picchi: “A historic day for Italian basketball.”
Statements from the president of Derthona Basket, Marco Picchi, on yesterday’s decision by the Lega Basket Assembly to create the paid OTT platform LBAT extension for the broadcast of all Serie A matches and League Events (Super Cup and Coppa Italia Final Eight), as well as other editorial content: This is a historic day for Italian basketball. We can say we’ve unanimously made a groundbreaking decision in terms of communication and visibility for ourselves, the LBA, and all fans. I’m truly happy to see the unity of all the clubs in our League on such an important issue. We know there’s a huge amount of work ahead, and only with everyone’s contribution can LBATV become what we hope for: a hub for all fans, both Italian and international.