As the process with the City Council continues, the club has decided to engage with its supporters.
The Pietralata stadium project is progressing rapidly through institutional channels, with the aim of completing the process by the end of the year. Meanwhile, Roma has launched a massive survey to gather fan habits and preferences. A large-scale email survey, conducted via advisor CAA ICON, has been sent not only to season ticket holders (around 40,000) but also to all those who have purchased a ticket in the last three years, and a significant portion of those who have expressed interest in receiving club communications. Given the continuous sell-outs, this represents a substantial number of people.
The Objective—
The questions cover various topics, including access methods, seating arrangements, and other specific preferences regarding services, costs, and availability. Of particular interest are questions concerning the possibility of lifetime season tickets, using the stadium for concerts or national team matches, and the inclusion of more socialising spaces. Purely indicative images of the proposed stadium and new sectors were also shown. The Friedkin family’s intention is to engage in a further phase of listening and consultation with their fanbase. This became necessary after the submission of the new stadium’s technical-economic feasibility project and its approval by the Capitoline Assembly in recent months, which has generated considerable optimism regarding the swift construction of the Pietralata facility. According to the club, the aim is to create a facility that increasingly aligns with the expectations and needs of the Giallorossi faithful.
The Focus Group—
The survey has no sales purpose at this stage and will take between 10 and 20 minutes to complete, depending on the answers provided. All responses will remain anonymous and confidential. Survey recipients can also express interest in participating in focus groups, scheduled for June 2026, to delve deeper into some of the main aspects covered. This in-person meeting could coincide with the conclusion of the decisive Services Conference on the definitive project, which would allow for the laying of the first stone in early 2027, potentially in time for the stadium to be considered as a candidate for Euro 2032. It is important to note that the layout and proportions of the sectors shown in the new stadium map within the survey are purely indicative and should not be considered as definitive architectural designs.
This article was originally written in Italian by La Gazzetta dello Sport editor. The English version has been generated using AI translation tools. If you notice any translation errors or have suggestions, please contact us at iniziativegazzetta@rcs.it
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