New licensees reflect Sun World\u2019s commitment to carefully commercializing brands across the right markets to meet growing retail and consumer demand<\/p>\n
BAKERSIFIELD, Calif.\u00a0\u2013 Sun World International, a global leader in fruit genetics and variety licensing, has selected new licensees in Australia and Italy as part of a continued effort to strengthen how its branded fruit programs perform across global markets.<\/p>\n
The new licensees will market Sun World\u2019s proprietary grape brands, including AUTUMNCRISP\u00ae and RUBY RUSH\u00ae, to strengthen the connections between consistent supply, seasonal availability and the premium retail experience these brands represent.<\/p>\n
\u201cSuccessful fruit programs rely on strong connections \u2014 the right partners, in the right markets, growing the right fruit, with a demonstrated focus on excellence \u2014 raises the bar for everyone,\u201d said Petri van der Merwe, Vice President of Global Licensing at Sun World International. \u201cWe\u2019re intentional about how we select our partners. We look for those who share our high standards and can connect our brands with consumers to deliver the intended experience.<\/p>\n New licensees include:<\/p>\n TGC Marketing (Australia):\u00a0Formed through a partnership between the Primarano and Marciano families, TGC Marketing brings together more than 50 years of combined table grape production and marketing experience. Operating across more than 800 acres in Victoria\u2019s Sunraysia region, the company unites the Prima Farms and Yummy Grapes brands to deliver a broader, premium table grape offering for domestic and international markets.<\/p>\n Romeo\u2019s Best (Australia):\u00a0One of Australia\u2019s largest privately owned table grape producers, Romeo\u2019s Best farms more than 1,200 hectares across key growing regions along the East Coast. With one of the longest domestic supply windows in the country, the company brings significant scale and consistency across its partner programs.<\/p>\n Ace Quality Produce Pty Ltd (Australia):\u00a0With a growing footprint in sourcing and distribution, Ace Quality Produce supports reliable supply across Australian channels. The company combines deep industry experience with a broad network and a tailored service model designed to maintain quality and efficiency from origin to customer.<\/p>\n Bio Hortus Soc. Coop (Italy):\u00a0Founded in 2014 by partners with decades of agricultural experience, Bio Hortus manages more than 1,500 hectares of production, including 400 hectares under greenhouse. With a vertically integrated approach and strong traceability systems, Bio Hortus serves as a critical connection point between brands and European retail at scale.<\/p>\n \u201cOur strength comes from the connections we build across geographies, growing conditions and channels. When you combine that diversity with an uncompromising focus on quality, you create programs that retailers trust, and consumers come back to,\u201d said Gerardo Lugo, Chief Commercial Officer at Sun World International. \u201cThese licensees will give us exactly that. They bring the experience, infrastructure, and commitment that will continue to set Sun World apart.\u201d\u00a0<\/p>\n Joining the Sun World licensee network means more than access to world-class brands like AUTUMNCRISP\u00ae, RUBY RUSH\u00ae, ADORA SEEDLESS\u00ae, and MIDNIGHT BEAUTY\u00ae; it means being part of a connected global system built for long-term performance. Each licensee receives dedicated marketing support and access to proprietary tools and insights, all tailored to help them grow their programs and meet the specific demands of their region.<\/p>\n For more information about Sun World and its programs, visit\u00a0sun-world.com<\/a>.<\/p>\n About Sun World International<\/p>\n Sun World International is a global leader in fruit breeding, licensing and marketing, dedicated to developing superior produce varieties and supporting its network of growers with cutting-edge solutions. With a focus on quality, innovation, and sustainability, Sun World continues to shape the future of fresh produce. For more information, visit\u00a0sun-world.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"New licensees reflect Sun World\u2019s commitment to carefully commercializing brands across the right markets to meet growing retail…\n","protected":false},"author":2,"featured_media":12686,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[5,9271],"class_list":["post-12685","post","type-post","status-publish","format-standard","has-post-thumbnail","category-italy","tag-italy","tag-sun-world"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/posts\/12685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/comments?post=12685"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/posts\/12685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/media\/12686"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/media?parent=12685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/categories?post=12685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/tags?post=12685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}