{"id":1350,"date":"2026-03-31T11:06:06","date_gmt":"2026-03-31T11:06:06","guid":{"rendered":"https:\/\/www.europesays.com\/italy\/1350\/"},"modified":"2026-03-31T11:06:06","modified_gmt":"2026-03-31T11:06:06","slug":"disney-rai-in-italy-strike-content-deal","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/italy\/1350\/","title":{"rendered":"Disney+, RAI in Italy Strike Content Deal"},"content":{"rendered":"

\n\tAnd the latest content deal between Walt Disney<\/a>\u2018s streaming service\u00a0Disney+<\/a>\u00a0and a big European broadcaster is with\u2026 RAI in Italy.<\/p>\n

\n\tThe agreement, unveiled on Tuesday, follows a Friday deal<\/a> with\u00a0RTVE in Spain<\/a> that marked the first time that a state\u00a0broadcaster in Europe agreed to make shows available on a streaming platform the day after their linear broadcasts. Now, the RAI deal marks the second agreement for Disney, and also the second within a week, that will bring content to Disney+ immediately after its linear broadcast.<\/p>\n

\n\tAs part of it, popular talk show\u00a0Belve, hosted by Francesca Fagnani, and game show The Floor \u2013 Ne\u00a0rimarr\u00e0\u00a0solo uno, hosted this year by Paola Perego and Gabriele\u00a0Vagnato, will be available\u00a0for Disney+ customers\u00a0in Italy to stream\u00a0from\u00a0the day\u00a0after airing on RAI 2.<\/p>\n

\n\tIn addition, Disney+ will feature such RAI\u00a0titles\u00a0from the recent past as Braccialetti\u00a0rossi, Mina Settembre,\u00a0L\u2019amica\u00a0geniale,\u00a0Un\u00a0passo\u00a0dal\u00a0cielo and M\u00e0kari, as well as the docu-reality series Il Collegio. These programs will be offered in a dedicated collection\u00a0on Disney+\u00a0in Italy, which will launch soon.<\/p>\n

\n\tThe RAI deal is the latest step in a big Disney+ push to strike collaborations with European free-to-air broadcasters. Its previous deals have been with\u00a0ITV in the U.K.<\/a>, which was recently\u00a0extended to Hulu<\/a>, ARD and ZDF in Germany, SIC in Portugal and\u00a0Atresmedia in Spain<\/a>.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tKarl Holmes, general manager, Disney+ EMEA<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Disney<\/p>\n

\n\tDisney executives have touted the content-sharing agreements with European broadcasters as a win-win proposition, citing how the big free-to-air channels still aggregate the largest audiences and have the largest shows, along with the largest production budgets. These deals allow Disney+ to complement its global hit content with local programming, while the broadcasters get a chance to reach younger audiences via the Disney streamer.<\/p>\n

\n\t\u201cThis\u00a0collaboration with RAI\u00a0will bring\u00a0Disney+ customers in Italy an even broader\u00a0selection\u00a0of\u00a0incredibly iconic\u00a0local\u00a0shows,\u201d said Karl Holmes, general manager, Disney+ EMEA (Europe, Middle East, and Africa). \u201cRAI\u00a0has a\u00a0deep connection with viewers,\u00a0an\u00a0extraordinary decades-long heritage\u00a0of high-quality storytelling, and we are proud to bring them to\u00a0our\u00a0audience\u00a0on\u00a0Disney+.\u00a0<\/p>\n

\n\tHe concluded: \u201cBuilding on over 40 years of\u00a0Disney and RAI\u00a0working alongside each other in Italy, this initiative also aligns with our approach to working with free\u2011to\u2011air broadcasters across Europe, helping them bring their stories to wider audiences while giving\u00a0Disney+\u00a0customers more\u00a0extraordinary local entertainment\u00a0and more ways to enjoy the shows they love.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"And the latest content deal between Walt Disney\u2018s streaming service\u00a0Disney+\u00a0and a big European broadcaster is with\u2026 RAI in…\n","protected":false},"author":2,"featured_media":1351,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1119,1215,5,1216],"class_list":{"0":"post-1350","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-italy","8":"tag-disney","9":"tag-international","10":"tag-italy","11":"tag-walt-disney"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/posts\/1350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/comments?post=1350"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/posts\/1350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/media\/1351"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/media?parent=1350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/categories?post=1350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/tags?post=1350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}