{"id":17229,"date":"2026-05-17T18:36:24","date_gmt":"2026-05-17T18:36:24","guid":{"rendered":"https:\/\/www.europesays.com\/italy\/17229\/"},"modified":"2026-05-17T18:36:24","modified_gmt":"2026-05-17T18:36:24","slug":"scuffles-in-france-italy-and-beyond-as-swatch-sale-descends-into-chaos-16","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/italy\/17229\/","title":{"rendered":"Scuffles in France, Italy and beyond as Swatch sale descends into chaos"},"content":{"rendered":"<p>\n                        The launch of limited-edition Swatch watches descended into chaos Saturday in several European cities and New York, with French police firing tear gas to restore order at one store near Paris.\n                    <\/p>\n<p>Hundreds of people waited through the night &#8212; and in some cases for several days &#8212; hoping to get their hands on the &#8220;Royal Pop&#8221; timepieces, made in collaboration with luxury watchmaker Audemars Piguet.<\/p>\n<p>In France, lines of hundreds of people formed through the night in several cities, and a police source said officers fired tear gas to control a 300-strong crowd outside a Swatch shop in the Paris region.<\/p>\n<p>A metal shutter and two security gates were damaged in the incident, and police said the stores had underestimated the need for security.<\/p>\n<p>Things also turned ugly in Milan, where a fight broke out in front of a Swatch store at opening time on Saturday, according to footage broadcast by local media.<\/p>\n<p>In the Netherlands, police had to intervene at a mall near The Hague after hundreds of people flocked to the store.<\/p>\n<p>According to the police, &#8220;there was a tense atmosphere and some quarrelling&#8221;. When the store decided not to open after all, people were sent home. Swatch stores in Amsterdam and Utrecht also kept their doors closed.<\/p>\n<p>It is not clear when the stores will reopen. On its website, Westfield Mall of the Netherlands announced &#8220;that the introduction of Swatch in collaboration with Audemars Piguet will NOT go ahead. The store will remain closed this weekend&#8221;.<\/p>\n<p>&#8216;Pushing and shoving&#8217;<\/p>\n<p>In New York, the opening of the Swatch store in Times Square was met with &#8220;pushing and shoving&#8221; in the waiting crowd, John McIntosh, who had been in line since Wednesday, told AFP.<\/p>\n<p>&#8220;It was like a mosh pit,&#8221; the 44-year-old said.<\/p>\n<p>&#8220;People who got here last night have gone to the front, people who cut this morning, whoever cheats and pushes the hardest hits to front.&#8221;<\/p>\n<p>Like many others, McIntosh hoped to get his hands on the brightly coloured watch &#8212; sold in store for $400 to $420 to resell it immediately at a huge mark-up.<\/p>\n<p>Another buyer, who gave his name as Mac, said he had managed to get his hands on one after five days of queueing.<\/p>\n<p>&#8220;It was pretty hectic&#8230; it&#8217;s nasty, but I was able to get in,&#8221; he told AFP.<\/p>\n<p>&#8220;Retail for them is about $400, I sold one just now for $4000.&#8221;<\/p>\n<p>Dressed in a grey suit and shades, Benny, 30, decided to pay rather than wait, shelling out $2,400 for one of the watches.<\/p>\n<p>&#8220;It&#8217;s basically $2,000 over retail, but you can&#8217;t get an AP (Audemars Piguet) for less than $2,000, so I think it was a steal,&#8221; he said.<\/p>\n<p>&#8220;I&#8217;d rather pay a premium and come out and get it.\u201d<\/p>\n<p>Swatch was forced to close its stores in London and six other UK cities for &#8220;safety considerations&#8221; after huge crowds gathered outside.<\/p>\n<p>Contacted by AFP, Swatch declined to comment.<\/p>\n","protected":false},"excerpt":{"rendered":"The launch of limited-edition Swatch watches descended into chaos Saturday in several European cities and New York, with&hellip;\n","protected":false},"author":2,"featured_media":17140,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[5],"class_list":{"0":"post-17229","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-italy","8":"tag-italy"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/posts\/17229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/comments?post=17229"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/posts\/17229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/media\/17140"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/media?parent=17229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/categories?post=17229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/tags?post=17229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}