![\"Asahi](\"https:\/\/www.europesays.com\/italy\/wp-content\/uploads\/2026\/05\/Peroni_Nastro_Azzurro_Peroni_Nastro_Azzurro_and_Antoni_Porowski-640x427.jpg\")
<\/p>\nAsahi is boosting Peroni Nastro Azzurro\u2019s presence in Canada by launching a campaign that doubles down on its Italian roots and heritage as well as reconnects the brand with the art of hosting and entertaining. db finds out more.<\/p>\n
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The new campaign titled \u201cA Taste of Italian Style,\u201d features author and television personality Antoni Porowski and centres on a digital video series filmed in Milan.<\/p>\n
\u2018Culture, cuisine, style and way of life\u2019<\/p>\n
The series follows Porowski as he explores Italian food culture and demonstrates hosting ideas tied to aperitivo, pizza nights and entertaining at home with friends. The campaign was first showcased on Peroni Canada\u2019s Instagram platform and sets out to position the beer brand as integral to summer entertaining occasions in Canada.<\/p>\n
Speaking to the drinks business, about the company\u2019s reasons for amplifying its Italian roots in the Canadian market, Asahi Canada senior marketing manager \u2013 global brands Katelyn Gomez said: \u201cCanada was a natural market for this campaign because Italy holds a uniquely aspirational place in the minds of Canadians. Consistently ranked among Canadians\u2019 most favourably viewed countries, Italy is admired for its culture, cuisine, style and way of life. From the enduring popularity of Italian dining to the growing appreciation for aperitivo culture and elevated entertaining, the values that define Italian living \u2013 quality, craftsmanship and bringing people together \u2013 naturally resonate with Canadian consumers.\u201d<\/p>\n
\u2018Quality ingredients, effortless style and bringing people together\u2019<\/p>\n
Gomez admitted that \u201cat the same time, we continue to see strong interest in at-home entertaining, travel-inspired dining, and elevated everyday occasions, especially through food, travel-inspired experiences, and hosting. Italian culture embodies that through its emphasis on slowing down, a focus on quality ingredients, effortless style, and bringing people together\u201d.<\/p>\n
With this in mind, Gomez told db that \u201cfor Peroni Nastro Azzurro, this campaign was an opportunity to authentically celebrate the brand\u2019s Italian roots in a way that feels both aspirational and relatable for Canadians. Whether it\u2019s a pizza night with friends, aperitivo on the patio, or simply elevating everyday moments, there\u2019s a natural alignment between Italian-style living and how many Canadians want to entertain and connect today\u201d.<\/p>\n
She explained: \u201cAs the world\u2019s number one premium Italian beer, we wanted Canadians to feel this vibe whenever sipping on a chilled Peroni Nastro Azzurro, and this campaign was designed to capture and celebrate that feeling.\u201d<\/p>\n
Describing the campaign, Porowski said: \u201cPartnering with Peroni Nastro Azzurro felt like a natural extension of my love for Italian food and my travels throughout Italy. Those experiences have shaped how I approach cooking and hosting in a way that\u2019s intentional yet effortless. Whether I\u2019m making pizza at home or hosting an aperitivo with friends, Peroni Nastro Azzurro is my go-to pairing; it transforms everyday moments into something that is considered to be a little bit more stylish.\u201d<\/p>\n
The campaign also features an episode connected to the Canadian Grand Prix featuring Formula One driver Charles Leclerc, who is also a global ambassador for the Peroni Nastro Azzurro 0.0% beer brand.<\/p>\n
In the episode that reinforces their relationship with the beer, Leclerc and Porowski prepare a pizza that has been inspired by their travels across Italy.<\/p>\n
Food, entertaining and lifestyle-focused occasions<\/p>\n
Asahi insisted that \u2018A Taste of Italian Style\u2019 is designed to connect Peroni\u2019s Italian identity with food, entertaining and lifestyle-focused occasions between food and beer during the height of the summer.<\/p>\n
Describing why the company has made efforts to boost its Italian heritage messages to a Canadian audience, Asahi Canada head of marketing Joy Ghosh said: \u201cA Taste of Italian Style is about celebrating Peroni Nastro Azzurro\u2019s Italian heritage and inspiring Canadians to embrace a more intentional, effortless, and elevated approach to everyday living.\u201d<\/p>\n
Ghosh noted: \u201cFrom aperitivo to pizza nights with friends, Peroni Nastro Azzurro brings a sense of style and Italian living to any occasion, elevating everyday moments and making it the perfect choice for entertaining all summer long.\u201d<\/p>\n
Italian living<\/p>\n
He added: \u201cFrom aperitivo to pizza nights with friends, Peroni Nastro Azzurro brings a sense of style and Italian living to any occasion, elevating everyday moments and making it the perfect choice for entertaining all summer long.\u201d<\/p>\n
Asahi also revealed that the campaign follows the announcement of Porowski\u2019s upcoming National Geographic series Best of the World with Antoni Porowski which is set to hit screens before the summer.<\/p>\n
Speaking about Peroni\u2019s recently boosted presence in Canada, Ghosh recently pointed out that while in some markets overall \u201cthe beer segment may be declining\u201d it needs to be known that \u201cAsahi Canada is growing and growing fast\u201d.<\/p>\n
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