{"id":23702,"date":"2026-06-10T18:36:26","date_gmt":"2026-06-10T18:36:26","guid":{"rendered":"https:\/\/www.europesays.com\/italy\/23702\/"},"modified":"2026-06-10T18:36:26","modified_gmt":"2026-06-10T18:36:26","slug":"andrew-garfield-turns-into-a-stylish-italian-in-new-ellesse-campaign","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/italy\/23702\/","title":{"rendered":"Andrew Garfield Turns into a Stylish Italian in New Ellesse Campaign"},"content":{"rendered":"

\n\tMADE IN ITALY: Ellesse<\/a> has asked the British American actor and brand ambassador Andrew Garfield<\/a> to take on an altogether different persona for its latest global ad campaign, \u201cDo It Like an Italian,\u201d which was shot for the first time by fashion photographer and filmmaker Oliver Hadlee Pearch<\/a>.<\/p>\n

\n\tThe campaign unfolds across three cinematic chapters: \u201cSay It Like an Italian,\u201d \u201cPlay It Like an Italian\u201d and\u00a0\u201cStyle It Like an Italian.\u201d Ellesse<\/a>, founded in Italy in 1959 as a ski and tennis apparel specialist, is now owned by the U.K.-based Pentland<\/a>.<\/p>\n

\n\tThe brand said the campaign aims to show that sport is not just about performance, it\u2019s about style and pleasure, too. \u00a0<\/p>\n

\n\tGuided by an off-screen Italian coach, Garfield practices his pronunciation and hand gestures, and perfects his serve on the court as he seeks to become an honorary Italian.<\/p>\n

\n\t\u201cMy friends and I grew up coveting and wearing Ellesse<\/a>, so being asked to be part of their team now feels really special. I love their ethos when it comes to the vitality and passionate expression in sport \u2014 the beauty and joy of using the body. Ellesse has always been a symbol of sensual aesthetic style,\u201d said the stage and screen actor known for his roles in \u201cThe Amazing Spider-Man,\u201d \u201cThe Social Network\u201d and \u201cAfter the Hunt.\u201d<\/p>\n

\n\tThe campaign draws on Ellesse\u2019s \u201980s and \u201990s archive; the brand\u2019s signature silhouettes and colorblocking, and the \u201csemi-palla,\u201d abstract ball motif. Garfield is coached through the correct pronunciation of the word \u201cEllesse,\u201d and of key Italian phrases.<\/p>\n

\n\tHe eventually masters the nuances, and his accent isn\u2019t so bad either.<\/p>\n

\n\tThe campaign\u2019s second episode, \u201cPlay It Like an Italian,\u201d launches in early August. The focus shifts to the court and is meant to show tennis as an \u201cexpressive\u201d sport. \u201cMovement is fluid, instinctive and almost dance-like, leaning into the physicality, rhythm and theater of the game,\u201d the brand said.<\/p>\n

\n\tThe final episode, \u201cStyle It Like ann Italian,\u201d shows Garfield wearing pieces from the new fall 2026 collection.<\/p>\n

\n\tEllesse said the campaign signals a shift in creative direction. Pearch is known for his character-led storytelling and captures Garfield mid-moment with the aim of highlighting the \u201cheritage and modern expressive energy\u201d of the brand.<\/p>\n

\n\tJack Richardson, senior vice president, Ellesse, said, \u201cHaving Andrew tell the story brings real authenticity, along with the sense of cheek that should always define\u201d the brand. The campaign\u00a0launches globally this month.<\/p>\n","protected":false},"excerpt":{"rendered":"MADE IN ITALY: Ellesse has asked the British American actor and brand ambassador Andrew Garfield to take on…\n","protected":false},"author":2,"featured_media":23703,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[16608,5,3699,16609],"class_list":["post-23702","post","type-post","status-publish","format-standard","has-post-thumbnail","category-italy","tag-ellesse","tag-italy","tag-london","tag-pentland"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/posts\/23702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/comments?post=23702"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/posts\/23702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/media\/23703"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/media?parent=23702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/categories?post=23702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/tags?post=23702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}