{"id":32595,"date":"2026-07-15T21:59:15","date_gmt":"2026-07-15T21:59:15","guid":{"rendered":"https:\/\/www.europesays.com\/italy\/32595\/"},"modified":"2026-07-15T21:59:15","modified_gmt":"2026-07-15T21:59:15","slug":"victory-sandwich-bar-rebranding-to-american-italian-restaurant-and-bar-besto-in-decatur","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/italy\/32595\/","title":{"rendered":"Victory Sandwich Bar rebranding to American-Italian restaurant and bar Besto in Decatur"},"content":{"rendered":"

Victory Sandwich Bar in Decatur will become American-Italian restaurant and bar Besto<\/a> at the end of July.\u00a0<\/p>\n

The Decatur location of the sandwich shop and cocktail bar opened on Church Street in 2013 and is known for $6 sandwiches like the Han Cholo and Weed Eater<\/a>, sides of cold ramen and flavor-of-the-day popcorn, and Jack and Coke slushies.\u00a0<\/p>\n

Victory will close on July 20. The Decatur restaurant space will then undergo a quick refresh of the interior \u2013\u00a0changing out signage and decor \u2013\u00a0before reopening as Besto on July 28.\u00a0<\/p>\n

Part of the Vic Brands restaurant group, the company also owns S.O.S. Tiki Bar around the corner in Decatur, along with Lloyd\u2019s and Stereo on DeKalb Avenue and the original Victory Sandwich Bar in the heart of Inman Park. There are no plans to close that location of Victory.<\/p>\n

\"VictoryVia Victory Sandwich Bar\/Facebook.<\/p>\n

With Decatur shifting to a more family-oriented city over the last decade, and fewer affordable restaurants available in the area, Jones said rebranding Victory to Besto allows the group to continue offering \u201creasonable dine-in and to-go\u201d options on Church Street.\u00a0<\/p>\n

\u201cWe\u2019ve been in Decatur for 12-plus years now, and the demographic has changed around us. When we opened, there was a vibrant scene of younger folks living and working in Decatur,\u201d Vic Brands co-founder Ian Jones told Rough Draft. \u201cIt is no longer an affordable place for people in their early 20s and 30s to live, as they are generally priced out of housing in the area.\u201d<\/p>\n

What to expect at Besto<\/p>\n

Besto will lean casual and slightly \u201cOld World\u201d in vibe. A counter-service lunch menu will include Italian-style sandwiches, salads, and cannolis for dessert, along with coffee. At dinner, the menu shifts to full service, with American-Italian style entrees like a meatball sub, eggplant parmesan, chicken Milanese, and antipasto salads.\u00a0<\/p>\n

Like Lloyd\u2019s, Besto will offer weekly specials, including lasagna on Wednesday nights and spaghetti dinners on Sundays. Fans of Lloyd\u2019s martinis will find those at Besto, too, with a martini happy hour nightly from 5 to 7 p.m.\u00a0<\/p>\n

Related stories:
\u2022\u00a0Stereo brings a coffee shop and listening bar to DeKalb Avenue
<\/a>\u2022\u00a0Music takes center stage at these Atlanta bars and restaurants<\/a><\/p>\n

Jones and his business partner Caleb Wheelus first opened Victory Sandwich Bar 15 years ago on Elizabeth Street in Inman Park. Victory relocated to its present location on Bernina Street in 2015 to make way for the Inman Quarter development on Elizabeth.\u00a0<\/p>\n

This isn\u2019t the first rebrand for the restaurant group. In 2015, Vic Brands cocktail bar Paper Plane rebranded to S.O.S. Tiki Bar in Decatur. After opening Lloyd\u2019s in 2018 as a bar and lounge, the group rebranded it to a pizzeria during the pandemic. Next door on DeKalb, Victory Coffee and Calamity would later become coffee shop and vinyl listening bar Stereo.\u00a0<\/p>\n

Vic Brands also owned Blade Runner-inspired cocktail bar Little Trouble<\/a> at Westside Provisions District. It closed in 2023. New Orleans-based whiskey bar Barrel Proof<\/a> opened in the space earlier this spring.\u00a0<\/p>\n

In other Decatur restaurant news, the team behind the Dank\u2019s Deli pop-up<\/a>\u00a0will take over the Mother\u2019s Best Fried Chicken restaurant space on Church Street to open\u00a0Dan\u2019s Snack Bar<\/a>\u00a0later this year.<\/p>\n

Besto<\/a>, 340 Church St., Decatur. Opening July 28. Victory Sandwich Bar closes July 20.<\/p>\n

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