{"id":44865,"date":"2026-09-03T21:28:33","date_gmt":"2026-09-03T21:28:33","guid":{"rendered":"https:\/\/www.europesays.com\/italy\/44865\/"},"modified":"2026-09-03T21:28:33","modified_gmt":"2026-09-03T21:28:33","slug":"mondelez-wtr-unveils-rome-exclusive-toblerone-vanilla-gelato","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/italy\/44865\/","title":{"rendered":"Mondel\u0113z WTR unveils Rome-exclusive Toblerone Vanilla Gelato"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"157\" data-end=\"326\">Mondel\u0113z World Travel Retail (WTR) has partnered with Lagard\u00e8re Travel Retail to launch a limited-edition Toblerone Vanilla Gelato exclusively at Rome Fiumicino Airport.<\/p>\n<p data-start=\"328\" data-end=\"437\">Inspired by Italian gelato, the bar combines Toblerone white chocolate with vanilla and crunchy wafer pieces.<\/p>\n<p data-start=\"439\" data-end=\"650\">Just 33 bars are available each day as part of an activation which began at Terminal 3 La Scene on 28 July before moving to the Terminal 1 Masterclass space on 25 August, where it will remain until 21 September.<\/p>\n<p data-start=\"652\" data-end=\"809\">The gelateria-inspired T1 activation features striped awnings, a circular canopy, dedicated discovery and service areas and an oversized Vanilla Gelato cone.<\/p>\n<p data-start=\"811\" data-end=\"1020\">Brand ambassadors introduce travellers to the product before offering samples of vanilla and white chocolate-flavoured, chocolate-covered wafer cones designed to reflect the profile of the limited-edition bar.<\/p>\n<p data-start=\"811\" data-end=\"1020\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-875827\" src=\"https:\/\/www.europesays.com\/italy\/wp-content\/uploads\/2026\/09\/Toblerone-Gelato-3_resized-300x225.webp\" alt=\"\" width=\"984\" height=\"738\"  \/><\/p>\n<p data-start=\"1022\" data-end=\"1232\">A live countdown is updated following each purchase to show how many of the day\u2019s 33 bars remain. Travellers can also personalise their purchase with a printed sleeve and take photographs within the activation.<\/p>\n<p data-start=\"1234\" data-end=\"1340\">Each bar is presented in a gift box and branded carrier bag, accompanied by a certificate of authenticity.<\/p>\n<p data-start=\"1342\" data-end=\"1486\">The activation was marked with a ribbon-cutting ceremony on 28 August attended by representatives from Mondel\u0113z WTR and Lagard\u00e8re Travel Retail.<\/p>\n<p data-start=\"1488\" data-end=\"1702\">Mondel\u0113z WTR VP &amp; Managing Director Joost Rosmuller said: \u201cToblerone Vanilla Gelato is what happens when a global brand meets a local story and a retail partner willing to build something bold together. With Lagard\u00e8re, we\u2019ve turned Fiumicino\u2018s confectionery aisle into a destination in its own right. Only 33 bars a day, handcrafted and gone when they\u2019re gone.\u201d<\/p>\n<p data-start=\"1865\" data-end=\"2057\">Lagard\u00e8re Travel Retail Executive VP Guillaume Robert added: \u201cOur aim is to give travelers a sense of place through products and experiences that feel connected to the destination. Toblerone Vanilla Gelato does exactly that, taking inspiration from Italy\u2019s gelato culture and presenting it in a format created exclusively for travellers in Rome.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Mondel\u0113z World Travel Retail (WTR) has partnered with Lagard\u00e8re Travel Retail to launch a limited-edition Toblerone Vanilla Gelato&hellip;\n","protected":false},"author":2,"featured_media":44866,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[29162,29163,27,8031,29164],"class_list":["post-44865","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rome","tag-lagardere-travel-retail","tag-mondelez-world-travel-retail-wtr","tag-rome","tag-rome-fiumicino-airport","tag-toblerone"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/posts\/44865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/comments?post=44865"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/posts\/44865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/media\/44866"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/media?parent=44865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/categories?post=44865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/italy\/wp-json\/wp\/v2\/tags?post=44865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}