Honda has positioned North America, Japan and India as priority markets for its future growth strategy and will strategically allocate its resources to these markets. In addition to the initiatives targeting North America, explained above, Honda will pursue initiatives in Japan, India, as well as in China, where Honda strives to fundamentally strengthen its competitiveness.
Japan:
Honda will expand its EV model lineup mainly in the mini-vehicle (kei car) category, including the introduction of the N-BOX EV scheduled for 2028. From 2028 onward, starting with the all-new Vezel, Honda will roll out next-generation hybrid models equipped with next-generation ADAS. Honda will also expand its high value-added lineup, including the addition of Sport Line and Trail Line models, and achieve new vehicle sales greater than the current unit sales and establish a solid business foundation in Japan.
India:
Honda will redefine the best specifications that are well-aligned with the characteristics and preferences of customers in India. In 2028, Honda will begin introducing strategic models tailored to the Indian market in two vehicle categories: category for vehicles under 4 meters in length and the mid-size category. Honda will leverage the solid foundation of its motorcycle business in India, which sells nearly 6 million units of motorcycles annually. By steadily capturing demand from customers upgrading from motorcycles to automobiles, Honda will strive to grow it business in India. As a part of its strategy, Honda established Honda Digital Innovation India, a digital platform company. In addition, Honda will strive to expand sales through various measures including the utilization of its new captive finance company in India, which is scheduled to become operational before the end of the current fiscal year ending March 31, 2027.
China:
While incorporating the overwhelming speed of local businesses, Honda will strengthen its products and cost competitiveness through utilization of locally-sourced standard components and local next-generation technologies, as well as the introduction of new energy vehicles (NEVs) built on platforms provided by local partners.