Google Store Omotesando (Photo by Paul Park/Metropolis Magazine)
Google opened its first office outside the United States in Tokyo back in 2001. Twenty-five years later, Google Store Omotesando, the company’s first flagship retail shop outside the U.S., opened its doors on August 13.
Google Pixel 11 Pro and Pixel Watch (Photo by Paul Park/Metropolis Magazine)
Three Floors, One Very Zoomed-In Camera
Google Store Omotesando spreads across three floors of Tokyu Plaza Omotesando, the Omokado complex, located in the heart of Harajuku. The basement level covers repairs and troubleshooting for Pixel phones. The first floor sells the full hardware lineup: Pixel smartphones, Nest devices, Fitbit trackers and accessories.
Google Pixel 11 Pro and Pixel 11 Pro XL (Photo by Paul Park/Metropolis Magazine)
Head to the second floor and staff will show off the Pixel 11 Pro camera: a display that enlarges a photo up to 120 times, sharp enough to catch the expression on a dog’s face mid-walk. It is a spec sheet turned into a photo op.
A display that enlarges a photo up to 120 times. (Photo by Paul Park/Metropolis Magazine)
Why Omotesando, Of All Places
The address puts Google alongside Apple and Samsung stores that have already been operating. Omotesando’s zelkova-lined trees have long served as Tokyo’s testing ground for flagship retail. Google said the location gives it more chances to talk with customers directly, rather than routing every sale through a carrier like Rakuten or Softbank.
A Pixel Push for the Japanese Market
“We warmly invite all of you to come in, play and explore,” said Mauria Finley, vice president of Google Store, at the opening ceremony. Finley called Japan a critical market for Pixel, stating user growth has been rapid.
Workshops for new and longtime Pixel owners are already on the calendar, alongside setup help for anyone still deciding whether to switch over. Google has not confirmed further international openings, though early coverage names the United Kingdom, Australia and Canada as likely next stops.
Google Store Omotesando FAQs
Where is Google Store Omotesando located?
The first floor of Tokyu Plaza Omotesando’s Omokado complex, at 4-30-3 Jingumae, Shibuya-ku, a short walk from Harajuku Station.
What can visitors do at the store?
Shop the full Pixel, Nest and Fitbit lineup on the first floor, try AI-powered demos including a 120-times camera zoom on the second floor, or get a Pixel repaired or set up in the basement.
Is this really Google’s first store outside the U.S.?
Yes. It is Google’s 11th dedicated retail store worldwide and the first built outside America.
Will Google open more stores outside Japan?
Google has not confirmed further international locations, though early coverage points to markets like the United Kingdom, Australia and Canada as candidates.