Published

September 1, 2026

UK menswear brand Wax London may be making strong inroads into the US market (a standalone debut store is hinted at and third-party connections are going “very well”), but it knows where its heart is.

Wax London

So while its just-launched AW26 collection is called  ‘Bridging the Divide’, the release of the first of two drops is called ‘An Ode to London’ , inspired by English poet William Wordsworth’s ‘Composed upon Westminster Bridge’, that it said is “a love letter to the city written in 1802 that still rings true today”.

The accompanying campaign is set against “city skylines, hidden gems and the spots locals love,… our own tribute to the collection and the city we call home”.

The collection “brings a sharper, more considered approach” to the Wax London wardrobe and “the contrasting influences that have become central to the brand’s wardrobe: heritage-inspired styles injected with modern design showcased across workwear, soft tailoring, textured knits, clean jersey, and familiar Wax silhouettes refreshed in new fabrics and colourways”.

It’s also a collection “built around opposites — old meets new”. That means workwear with Mod style, “opulence against grunge, texture balancing plains”.

Denim “takes another leap forward” this season, with a focus on both fabric and craft. The new Ramsdale barrel jeans are designed to pair with the Healey Chore jacket.

But the “most exciting development” is Japanese selvedge denim, a first for the brand, in their Felix silhouette.

A key new addition to the brand’s fabric line-up is double-faced cloth – its construction gives a dynamic visual distinction: check on one side and plain on the other. This fabric has been used for the Hamblin and Stan coats. 

Jersey and sweats continue to grow, with new stripe rugby shirts, long-sleeve Henleys and tees and seasonal colours in core sweat styles.

This season’s trouser collection is also claimed to be its “strongest to date”- offering a full wardrobe of styles and silhouettes. Wider-leg shapes anchor the range, led by the new Piper silhouette, alongside pleated styles and classic, comfortable fits like the Kurt, Tyne and Malham.

The new collection is available in-store and online priced £17-£495.

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