Sega Corporation, which will be exhibiting at the ” Tokyo Game Show 2026 ” (hereinafter “TGS2026”) to be held at Makuhari Messe from Thursday, September 17, 2026, through Monday, September 21, 2026 (a national holiday), has announced details regarding the Sega/Atlus booth and special offers for attendees.
This year’s exhibition will be the largest to date, featuring a diverse lineup of events, including early hands-on demos of new games, stage programs that allow visitors to fully immerse themselves in the worlds of the titles, and the distribution of original merchandise.
“TGS2026” Sega/Atlus Booth Details Revealed! Largest-Ever Exhibition to Feature Hands-On Demos and Limited-Edition Giveaways
「東京ゲームショウ2026」セガ／アトラスブースは過去最大規模！
出展情報や配布物に加え、物販コーナーの情報を公開いたしました！
物販コーナーでは様々な新グッズが登場するほか、お買い上げ金額に応じてフレークシールなどがもらえるプレゼントキャンペーンを実施予定です。… pic.twitter.com/2O9tl9N0Oz
— セガ公式アカウント🦔 (@SEGA_OFFICIAL) September 4, 2026
At the Sega/Atlus booth, in addition tohands-on demos of new titles andstage programs, various activities will be held in each section where visitors can fully immerse themselves in the worlds of the games.
Furthermore, visitors to the booth and those who try out the games will receive luxurious original merchandise specific to each title.
Sega/Atlus Booth Activity Information
The main activities—including hands-on demos of the latest releases and video screenings—that allow you to experience the world of each title are as follows.
STRANGER THAN HEAVEN
“STRANGER THAN HEAVEN” Theater
“STRANGER THAN HEAVEN” Walk-Through Museum
Persona 4 Revival
Real-Life Persona Summoning Photo Experience
Bear Costume Photo Spot
Total War: Warhammer 40,000
Crazy Taxi: World Tour
Debora Da Yellow Jack Photo Spot
Arcade-Style Steering Wheel Controller Cabinet: Special Exhibition and Hands-On Demo
Sonic Racing: Cross World
Gameplay Experience on a Vertical Monitor
Metaphor: Refantagio
Interactive Game Content: “The Trial of the Sword”
Exhibition Format and List of Handouts
In addition to hands-on demos of new titles and video presentations at the booth, a variety of original promotional items will be distributed to participants and visitors.
Details regarding the exhibition format and promotional items are as follows.
STRANGER THAN HEAVEN
Exhibition Format: Hands-on demos, hands-on experiences
Giveaways: “STRANGER THAN HEAVEN” original fan, “STRANGER THAN HEAVEN” original analog stick cover, “STRANGER THAN HEAVEN” original lanyard
Persona 4 Revival
Exhibition Format: Playable Demos, Hands-On Experiences
Giveaways: “P4R” “Metaphor” large shopping bag, “P4R” paper glasses that let you become the protagonist, “P4R” water bottle holder & special-design Atlas water, “P4R” “Metaphor” original sticker set
Total War: Warhammer 40,000
Exhibition Format: Playable Demos, Hands-On Experiences
Giveaways: “Total War: Warhammer 40,000” Acrylic Dog Tag Keychain, “Total War: Warhammer 40,000” Tenugui, “Total War: Warhammer 40,000” T-shirt, “Total War: Warhammer 40,000″stickers, and other giveaways
Crazy Taxi: World Tour
Exhibition Format: Playtest, Hands-on
Giveaways: “Crazy Taxi: World Tour” taxi lamp visor, “Crazy Taxi” series logo sticker, “Crazy Taxi: World Tour” Deborahada Yellow Jack sticker, “Crazy Taxi:World Tour” Crazy Money Notepad
Sonic Racing Cross World
Exhibition Format: Playable Demo
Giveaways: “Sonic Racing Cross World: Season 2” “Evangelion” collaboration poster, “Sonic Racing Cross World: Season 2” “Godzilla” collaboration poster
Metaphor: Refantagio
Exhibition Format: Hands-On Experience
Giveaways: Fantasy-novel-style booklet containing “Metaphor” postcards, “Metaphor” “Homo Tenta” “Tooth” Nkachi
Two-Point Hospital: Heartful Collection
Exhibition Format: Video
Giveaways: “Two Point Hospital: Heartful Collection” A4 clear file
SONIC PICO PARK
Exhibition Format: Hands-on Demo
Giveaways: “SONIC PICO PARK” Original Fan (8 varieties total)
“Demons’ Night Fever!”, “Dave the Diver COMPLETE EDITION”, “Cliffa: The Divine,” “Absolum”
Exhibition Format: Hands-on Demo
Giveaways: Leaflets
EA SPORTS FC 27
Exhibition Format: Hands-On Demo
Giveaways: “EA SPORTS FC 27” fans, “EA SPORTS FC 27” stickers
Clair Obscur: Expedition 33
Stellar Blade Complete Edition
Exhibition Format: Hands-On Demo
Giveaways: “Stellar Blade” A4 clear folder
Stupid Never Dies
Exhibition Format: Video
Giveaways: “Stupid Never Dies” large-size uchiwa fan
“Farming Simulator 25” Beans & Alpacas Expansion
Exhibition Format: Hands-on Demo
“LOLLIPOP CHAINSAW NEW PROJECT (working title)”
Exhibition Format: Hands-On Demo
Giveaways: “Lollipop Chainsaw” logo sticker, “Lollipop Chainsaw” keychain
Kalanoro
Exhibition Format: Playable Demo
Giveaways: Original stickers
CONTROL Resonant
Exhibition Format: Hands-on Demo
Giveaways: CONTROL Resonant T-shirt, CONTROL Resonant tote bag
LEGO Batman: Legacy of the Dark Knight
Exhibition Format: Hands-On Demo
Giveaways: LEGO Batman Minifigure (Retro Video Game)
LEGO Harry Potter Collection
Sales Information for the Sega/Atlus Merchandise Corner
The Sega/Atlus Merchandise Corner in Hall 11 of Makuhari Messe features a wide variety of items, including new merchandise for titles such as “STRANGER THAN HEAVEN,” “Persona 4 Revival,” and “SONIC PICO PARK.”
Some of the items scheduled for sale at “TGS2026” are listed below.
“STRANGER THAN HEAVEN” Key Visual T-shirt
PR TIMES
Sizes: M, L, LL, 3L
Price: 6,050 yen each (tax included)
SEGA Cooro “Yakuza” Kasuga Ichiban [8] Ver. / “Yakuza” Han Jun-gi / “Yakuza” Zhao Tianyou
Kasuga Ichiban [8] ver.PR TIMES
「龍が如く」ハン・ジュンギ
「龍が如く」趙天佑
Price: 1,800 yen each (tax included)
P4R Foil-Stamped Acrylic Plate
PR TIMES
Price: 4,950 yen (tax included)
P4R Apron (Jeunesse)
PR TIMES
Price: 4,400 yen (tax included)
“Sonic the Hedgehog” Messenger Bag -GOTTA GO FAST!-
PR TIMES
Price: 8,000 yen (tax included)
“SONIC PICO PARK” Embroidered T-Shirt: Sonic / Shadow
ソニック
シャドウ
Sizes: M, L, 2L
Price: 4,840 yen each (tax included)
SEGA/Atlus Merchandise Booth Giveaway Campaign
Original Flake StickersPR TIMES
オリジナルショッパー
At the “TGS2026″ merchandise booth, visitors who purchase 5,000 yen (tax included) or more in merchandise will receive an ” Original Flake Sticker,” and those who purchase 8,000 yen (tax included) or more will receive an ” Original Tote Bag,” both on a first-come, first-served basis.
If you’re planning to visit “TGS2026,” be sure to stop by the Sega/Atlus booth and merchandise area.
Future updates and a detailed schedule will be announced on the official website as they become available, so be sure to check the Sega/Atlus TGS2026 special site!