{"id":14780,"date":"2026-04-30T14:20:07","date_gmt":"2026-04-30T14:20:07","guid":{"rendered":"https:\/\/www.europesays.com\/japan\/14780\/"},"modified":"2026-04-30T14:20:07","modified_gmt":"2026-04-30T14:20:07","slug":"soho-house-tokyo-debuts-as-a-space-for-citys-creatives","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/japan\/14780\/","title":{"rendered":"Soho House Tokyo Debuts as a Space for City’s Creatives"},"content":{"rendered":"

\n\tSoho House<\/a> has made headlines of late with some dismayed members claiming the brand is no longer cool<\/a>, that the pools feel overcrowded, that the fees to belong aren\u2019t worth the entry. The debate goes on about whether the brand has lost its edge<\/a>. But if the recent $2.7 billion sale<\/a> to return Soho House to private ownership<\/a> and the brand\u2019s first House in Japan<\/a>, Soho House Tokyo<\/a>, have anything to do with it, fairer winds might be blowing for the private members\u2019 club.<\/p>\n

\n\tPrivate members clubs<\/a> in Tokyo<\/a> are nothing new. The Tokyo American Club in Azabudai, Ginza Sapphire Lounge, and Roppongi\u2019s Le Club de Tokyo have found solid footing among Tokyo\u2019s face-time-matters, business networking set. It\u2019s a world where potential new members\u2019 names get passed around with the two-handed business card transfer and personal recommendations come from the lips of established members at board meetings.\u00a0<\/p>\n

\n\tWith Soho House Tokyo\u2019s debut on April 8 inside the mixed-used Omotesando Grid Tower<\/a> in Tokyo\u2019s stylish Aoyama District, the London-born brand\u2019s 50th House looks to chart its own course.<\/p>\n

\t\t\t\t\t\t\"Front<\/p>\n

\t\t\t\t\tThe entrance to Soho House Tokyo.<\/p>\n

\t\t\t\t\t\t\t\t\tEdvinas Bruzas<\/p>\n

\n\tStaff in bespoke denim uniforms by Japanese lifestyle brand Onitsuka Tiger welcome guests to Soho House Tokyo at a discreet side entrance on the ground floor of 38-story Omotesando Grid Tower. The hotel and membership club, accessible via a private elevator, occupy floors 11 to 14. The neighborhood is full of high design and high fashion: Kengo Kuma\u2019s iconic, lattice-wrapped SunnyHills cake shop is around the corner; Comme des Gar\u00e7ons and the Prada and Miu Miu buildings (the latter two designed by Herzog & de Meuron) are within a short stroll.\u00a0<\/p>\n

Across the House\u2019s upper two floors, connected by a gleaming wooden spiral staircase, club facilities merge business and pleasure. A mirrored fitness studio has pilates reformers and floor-to-ceiling windows with city views. Lounges beckon with long communal tables, plush banquettes, and modular sofas designed for meeting and working. Meals come via a sushi counter and the House Brasserie, where the menu mixes European comfort food with local influences, such as the prawn Scotch egg served \u201cokonomiyaki style,\u201d roast chicken with maitake sauce (mushrooms, mirin, soy sauce), and donburi rice bowls that change weekly. The club spaces\u2019 deep burgundy color scheme, inspired by Japanese lacquer, pairs with British paneling and tatami-patterned ceilings for a polished, warm effect.<\/p>\n

\n\tNear the restaurant on the 13th floor, an intimate bar decorated with reimagined Japanese roof tiles has a few comfortable bar seats for settling in. The 14th floor\u2019s larger club bar, with its custom-made DJ booth, is a long onyx stone top covered with leather and illuminated with a mix of Murano chandeliers and Japanese washi paper lights. Nearby, the Cabaret Room stages conversations and intimate music sessions in its matcha-colored den, covered in moir\u00e9 silk wallpaper and custom Japanese black and green lacquer (urushi).\u00a0\u00a0<\/p>\n

\t\t\t\t\t\t\"Spiral<\/p>\n

\t\t\t\t\tA dizzying climb to the top, and the reward: a rooftop pool with a sweeping view of Tokyo.<\/p>\n

\t\t\t\t\t\t\t\t\tEdvinas Bruzas<\/p>\n

\n\tThe hotel\u2019s pi\u00e8ce de r\u00e9sistance awaits guests on the rooftop terrace: In lieu of an onsen, Soho House now has the city\u2019s newest rooftop pool (of which there are surprisingly few in this city known for glittering views), which stays heated all winter. Individual sunloungers and daybeds\u2014available on a first-come, first-served basis\u2014surround the infinity pool, a soothing spot lined in indigo blue and white custom Tajimi tiles made in Gifu.\u00a0<\/p>\n

\n\tThat sensibility shines where vintage European furnishings, like a 1960s sofa by Italian designer Luciano Frigerio, sit alongside antique Japanese screens and cabinetry; or when upcycled kimono fabrics hang alongside bespoke amber-glass wall sconces made in Murano, Italy. Works by more than 40 artists\u2014most Japanese, or with life-long careers in the country\u2014decorate the walls.\u00a0<\/p>\n

\n\tThe hotel\u2019s 42 guest rooms\u2013all of which have balconies with city views, soft furnishings made from upcycled kimonos and sakiori weavings, parquet flooring inspired by tatami patterns and Nagoya tiles in the bathrooms\u2013occupy two additional floors below the club spaces.\u00a0<\/p>\n

\t\t\t\t\t\t\"Extra-large<\/p>\n

\t\t\t\t\tGuest rooms are rich with textiles and old-school touches like a rotary phone.<\/p>\n

\t\t\t\t\t\t\t\t\tSean Hazen<\/p>\n

\n\tIn Soho House Tokyo\u2019s first week, founding members, guests, and those who\u2019d flown in from their home Houses in New York and Mumbai gathered for activities that included an \u201cIn Conversation\u201d series with celebrated British stylist and fashion designer Clare Waight Keller, the global director of Uniqlo whose past roles include artistic director at Chlo\u00e9 and Givenchy.\u00a0<\/p>\n

\n\tThere was a vinyl-only session with iconic Tokyo DJ duo, Bib and Moe, one evening. On another, a shamisen and geisha performance by Asakusa Geisha segued to Japanese high-energy house sets by Tokyo music scene icons, \u200b\u200bTOWA TEI and Yuka Mizuhara (with a pop-up ramen bar to fuel the fun).<\/p>\n

\n\tThe feeling that something exciting had arrived was palpable as groups clustered together on couches and reunited with friends from distant cities.\u00a0<\/p>\n

\n\t\u201cWe\u2019ve been intentionally building a diverse and interesting community of members for the past eight years, through our Cities Without Houses membership (CWH),\u201d Yuji Okada, general manager of Soho House Tokyo, told Robb Report, adding that potential members can be invited by the existing community\u2014a creatively diverse one in a city like Tokyo.\u00a0<\/p>\n

\n\t\u201cNow that the House is open, members from across all creative industries\u2014from fashion to design, music, architecture, as well as gaming, anime, and publishing\u2014continue to shape what our programming and offering in their new home looks like,\u201d Okada said.\u00a0<\/p>\n

\n\tKelly Wardingham, regional director, Asia, of Soho House, said the brand\u2019s Cities Without Houses<\/a> membership in Tokyo helped form a local base for membership before Soho House Tokyo\u2019s official opening. \u201cWe\u2019re very much focused on that community building and the social side of things,\u201d she said.<\/p>\n

\t\t\t\t\t\t\"Restaurant<\/p>\n

\t\t\t\t\tImagine the deals that could be made in these booths at the House Brasserie.<\/p>\n

\t\t\t\t\t\t\t\t\tEdvinas Bruzas<\/p>\n

\n\tOn the business side, things appear to be full-speed ahead for Soho House. The brand opened three new Houses in 2025\u2014Soho Farmhouse Ibiza, Barcelona Pool House, and Soho House Manchester\u2014and has plans<\/a> for much more, including Soho House Los Cabos in Mexico (fall 2026) and Soho Desert House Palm Springs (2027). Outposts will open in several other destinations<\/a> in Europe, Australia, India, and the U.S. in the coming years, too, including Soho Farmhouse Hudson Valley, Soho Ranch House Sonoma, Soho House in Flatiron (New York City\u2019s largest), Soho House Milan, Soho House Madrid, Soho House Sydney, and Soho House New Delhi.<\/p>\n

\n\tWhile only time will tell if Tokyo\u2019s new House can carve out\u2014and keep<\/a>\u2014its cool, the rooftop pool, with views of Tokyo Tower and even Mt. Fuji on a clear day, is all but certain to become a favorite hangout for those with access as another sizzling city summer approaches. And there\u2019s no denying Soho House Tokyo\u2019s overall inviting aesthetics are set to level up the city\u2019s private club game.\u00a0<\/p>\n

\n\tWardingham says she\u2019s confident that since they built it, they\u2019ll come.\u00a0<\/p>\n

\n\t\u201cThere are a tremendous amount of creatives in this city and there\u2019s a lot of them on the global stage, so it\u2019s really nice to see them want to be part of what we\u2019re doing,\u201d she said. \u201cWe have our model, and I think just knowing that the city is right for what we do, we just sort of went in for it.\u201d \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Soho House has made headlines of late with some dismayed members claiming the brand is no longer cool,…\n","protected":false},"author":2,"featured_media":14781,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[11994,8,11995,11996,52],"class_list":{"0":"post-14780","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tokyo","8":"tag-feature","9":"tag-japan","10":"tag-openings","11":"tag-soho-house","12":"tag-tokyo"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/14780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/comments?post=14780"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/14780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media\/14781"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media?parent=14780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/categories?post=14780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/tags?post=14780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}