{"id":19778,"date":"2026-05-10T00:59:06","date_gmt":"2026-05-10T00:59:06","guid":{"rendered":"https:\/\/www.europesays.com\/japan\/19778\/"},"modified":"2026-05-10T00:59:06","modified_gmt":"2026-05-10T00:59:06","slug":"japans-top-tourist-destinations-concentrated-in-kyoto-6-other-prefectures-survey","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/japan\/19778\/","title":{"rendered":"Japan\u2019s top tourist destinations concentrated in Kyoto, 6 other prefectures: Survey"},"content":{"rendered":"<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">TOKYO &#8211; Top destinations for inbound tourists are heavily concentrated in just seven of Japan\u2019s 47 prefectures, including Kyoto and Hokkaido, which collectively accounted for 72 of the country\u2019s top 100 spots, a survey showed on May 9.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Twenty-five prefectures, including some along the Sea of Japan coast, saw none of their locations rank in the top 100, as foreign visitors flocked to internationally recognised destinations such as Kyoto\u2019s historic temples and Hokkaido\u2019s ski resorts, according to a joint survey on people\u2019s movements in 2025 by data analysis firm Unerry Inc. and Kyodo News.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">As Japan enjoys an inbound tourism boom amid <a href=\"https:\/\/www.straitstimes.com\/business\/companies-markets\/yen-hits-new-low-against-singapore-dollar-as-oil-prices-swing-and-policy-tightens?ref=inline-article\" rel=\"noopener nofollow\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\">a weak yen,<\/a> the outcome underscores that economic benefits are unevenly distributed across regions while concerns are growing that overtourism in heavily visited areas could strain natural and cultural assets and disrupt the lives of local people.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cIt is an urgent task to intensify regional dispersion of foreign visitors,\u201d an official of the Japan Association of Travel Agents said.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The survey used smartphone app location data to examine foreign visitor traffic across about 25,000 districts nationwide, excluding areas around airports.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The 100 spots were dispersed across 22 prefectures. Kyoto had the highest number of top 100 spots at 17, followed by Hokkaido at 16 and Kanagawa at 11.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Yamanashi, Osaka, Okinawa and Tokyo had between six and eight spots each.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">By site, the Niseko ski resort area in Hokkaido came in first, while the area around Kiyomizu temple, a UNESCO World Heritage site in Kyoto, ranked 12th.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Other spots boasting high concentrations of foreign visitors included the Hakone hot spring resort area in Kanagawa and the Fuji Five Lakes, located at the foot of Mt. Fuji, Japan\u2019s tallest peak.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The Ginzan Onsen area, a hot spring resort in Yamagata, was the only one of the six prefectures in the northeastern region of Tohoku to make the top 100, coming in fourth. The resort gained fame on social media as a pilgrimage site for fans of Japan\u2019s popular Demon Slayer manga and anime series.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Naoshima, an island in the Seto Inland Sea that has attracted tourists with its art museums, was the only spot to make the list from the Shikoku region of western Japan, ranking at 13th.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Data compiled by the Japan Tourism Agency showed that Tokyo as well as Osaka, Kyoto, Hokkaido and Okinawa prefectures accounted for 69.7 per cent of total stays by foreign guests at accommodation facilities in 2025, while 31 prefectures accounted for less than 1 per cent.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Tokyo saw the most foreign guest stays at accommodation facilities in 2025 with 59.59 million, out of a total of about 177.87 million stays, according to preliminary figures.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">By spending, Tokyo came in first as well, with foreign visitors spending about 3.29 trillion yen (S$27 billion), while Shimane Prefecture finished last at 2.25 billion yen.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The number of foreign visitors to Japan has been rapidly recovering after a plunge during the COVID-19 pandemic, reaching a record 42.68 million in 2025, according to the Japan National Tourism Organisation. KYODO NEWS<\/p>\n","protected":false},"excerpt":{"rendered":"TOKYO &#8211; Top destinations for inbound tourists are heavily concentrated in just seven of Japan\u2019s 47 prefectures, including&hellip;\n","protected":false},"author":2,"featured_media":19779,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[153,8],"class_list":{"0":"post-19778","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hokkaido","8":"tag-hokkaido","9":"tag-japan"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/19778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/comments?post=19778"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/19778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media\/19779"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media?parent=19778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/categories?post=19778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/tags?post=19778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}