{"id":32463,"date":"2026-05-31T14:13:34","date_gmt":"2026-05-31T14:13:34","guid":{"rendered":"https:\/\/www.europesays.com\/japan\/32463\/"},"modified":"2026-05-31T14:13:34","modified_gmt":"2026-05-31T14:13:34","slug":"from-serena-williams-to-naomi-osaka-the-tennis-fashion-moments-that-changed-the-game","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/japan\/32463\/","title":{"rendered":"From Serena Williams to Naomi Osaka, the tennis fashion moments that changed the game"},"content":{"rendered":"<p>Tennis has always had a close relationship with fashion. Long before luxury brands entered the world of sport in the way they do today, tennis players were already redefining athletic dressing through statement silhouettes, daring styling choices, and unforgettable on-court moments. From Serena Williams and Maria Sharapova to today\u2019s generation led by Naomi Osaka, fashion has consistently carved out a place for itself within the sport\u2019s biggest tournaments. Whether through couture-inspired walk-ons, dramatic tutus, or jewellery designed specifically for the court, tennis continues to prove that performance and personal style can exist side by side.<\/p>\n<p>Naomi Osaka<\/p>\n<p>Bringing couture to centre court<\/p>\n<p>Naomi Osaka once again pushed the boundaries of tennis fashion at the French Open 2026 with a series of striking walk-on looks created in collaboration with Swiss designer Kevin Germanier. Layered over a shimmering gold sequined Nike dress, the ensembles featured dramatic tulle skirts, intricate beadwork, and sculptural silhouettes that blurred the line between sport and couture. Germanier, known for his work with upcycled materials, described the collaboration as \u201ccourt-ure\u201d, a fitting term for Osaka\u2019s fearless approach to fashion. The looks continued a growing legacy of memorable style moments for the four-time Grand Slam champion, who has transformed pre-match entrances into full-blown fashion statements.<\/p>\n<p>Novak Djokovic<\/p>\n<p>Turning clay into craft<\/p>\n<p>At the 2026 French Open, Novak Djokovic\u2019s Lacoste jacket became more than just sportswear; it became a symbol of the tournament itself. Inspired by the iconic red clay courts of Roland-Garros, the jacket incorporated real clay into its design, representing endurance, grit, and the physical intensity of the sport. The concept elevated performance wear into something almost artistic, transforming the marks of battle on the court into a visual expression of resilience and pride.<\/p>\n<p>Serena Williams<\/p>\n<p>The tutu that became fashion history<\/p>\n<p>Few tennis looks remain as instantly recognisable as Serena Williams\u2019 black tutu dress from the 2018 US Open. Designed by Virgil Abloh for Nike\u2019s \u201cQueen\u201d collection, the one-shoulder silhouette combined athletic wear with ballerina-inspired drama, complete with layered tulle, metallic sneakers, and accessories stamped with Abloh\u2019s signature typography. The look was playful yet powerful, capturing Serena\u2019s larger-than-life presence both on and off the court while redefining what tennis fashion could look like at the highest level of the sport.<\/p>\n<p>Maria Sharapova<\/p>\n<p>Wimbledon whites, reimagined<\/p>\n<p>Maria Sharapova\u2019s style evolution has always gone hand in hand with her tennis career, and her 2010 Wimbledon look remains a personal favourite. Wearing Nike\u2019s Lawn Rose dress, Sharapova brought softness and femininity to the court through delicate ruffles and layered movement inspired by English rose petals. Crafted from lightweight performance fabrics, the dress balanced elegance with functionality, proving that technical sportswear could still feel distinctly fashion-forward.<\/p>\n<p>Aryna Sabalenka<\/p>\n<p>Jewellery steps onto the court<\/p>\n<p>Aryna Sabalenka\u2019s French Open 2026 appearance demonstrated how accessories are becoming an increasingly important part of tennis style. The athlete paired her Nike kit with a custom three-strand necklace designed by luxury jewellery label Material Good, featuring garnets inspired by the deep red tones of the Roland-Garros clay courts. The statement piece brought a fresh perspective to on-court dressing, signalling how jewellery and sport are intersecting in more intentional and elevated ways.<\/p>\n<p>Venus Williams<\/p>\n<p>The dress that sparked controversy<\/p>\n<p>Venus Williams has never shied away from experimentation, and her self-designed EleVen dress at the 2010 French Open remains one of tennis\u2019 most talked-about looks. Inspired by Parisian cabaret style, the black-and-red ensemble featured corset detailing, lace textures, and a dramatic ruffled skirt that moved fluidly across the court. While the outfit drew criticism at the time for being too provocative, it also highlighted Venus\u2019 confidence in using fashion as a form of self-expression\u2014challenging expectations of how female athletes were expected to dress.<\/p>\n<p>Fashion in tennis has never simply been about aesthetics. It has reflected individuality, rebellion, confidence, and cultural shifts within the sport itself. From couture-inspired gowns and experimental tailoring to statement jewellery and iconic performance wear, these moments have shown how athletes continue to use clothing as an extension of identity. And as tennis evolves, one thing remains certain: the court will always be as much a stage for style as it is for sport.\u00a0<\/p>\n<p>Image credits: Getty Images\u00a0<\/p>\n<p>Also read:\u00a0<a href=\"https:\/\/www.harpersbazaar.in\/fashion\/story\/icymi-here-are-fashion-updates-worth-having-on-your-radar-right-now-1398995-2026-05-28\" rel=\"nofollow noopener\" target=\"_blank\">ICYMI: Here are fashion updates worth having on your radar right now<\/a><\/p>\n<p>Also read:\u00a0<a href=\"https:\/\/www.harpersbazaar.in\/fashion\/story\/from-travis-scott-to-puma-x-superkicks-the-coolest-sneaker-drops-to-know-now-1394208-2026-05-22\" rel=\"nofollow noopener\" target=\"_blank\">From Travis Scott to Puma x Superkicks, the coolest sneaker drops to know now<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Tennis has always had a close relationship with fashion. Long before luxury brands entered the world of sport&hellip;\n","protected":false},"author":2,"featured_media":32464,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[19535,9597,23737,20144,1908,24387,3385,9598,8,4469,85,24388,24389,12892,24386,1050,2497,1257,22791],"class_list":["post-32463","post","type-post","status-publish","format-standard","has-post-thumbnail","category-osaka","tag-accessories","tag-bazaar-india","tag-court","tag-details","tag-fashion","tag-fashion-in-sport","tag-game","tag-harpers-bazaar-india","tag-japan","tag-naomi-osaka","tag-osaka","tag-outfit-styling","tag-runways","tag-serena-williams","tag-set","tag-sports","tag-style","tag-tennis","tag-tennis-fashion"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/32463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/comments?post=32463"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/32463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media\/32464"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media?parent=32463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/categories?post=32463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/tags?post=32463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}