{"id":37357,"date":"2026-06-08T23:39:06","date_gmt":"2026-06-08T23:39:06","guid":{"rendered":"https:\/\/www.europesays.com\/japan\/37357\/"},"modified":"2026-06-08T23:39:06","modified_gmt":"2026-06-08T23:39:06","slug":"what-to-do-in-furano-a-summer-haven-on-japans-hokkaido-island-flying-under-the-radar","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/japan\/37357\/","title":{"rendered":"What to do in Furano, a summer haven on Japan\u2019s Hokkaido island flying under the radar"},"content":{"rendered":"<p>The Japanese island of <a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/lifestyle\/travel-leisure\/article\/3026289\/hokkaido-beyond-ski-slopes-and-why-wealthy-foreigners-arehttps:\/\/www.scmp.com\/lifestyle\/travel-leisure\/article\/3026289\/hokkaido-beyond-ski-slopes-and-why-wealthy-foreigners-are?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\" rel=\"nofollow noopener\">Hokkaido<\/a> is best known to people outside Japan as a winter destination full of powdery ski slopes. But it is also the perfect getaway in the warmer months. One spot in particular, overflowing with idyllic backdrops and great food, has long flown under the radar of international travellers.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The city of Furano, near the centre of the island, is known for its amazing local produce. Visitors can enjoy local restaurants or, if they are staying in a serviced apartment with a fully equipped kitchen, buy ingredients and cook their own meals.<\/p>\n<p>\u201cFurano is where families rediscover what summer holidays should be all about: quality time,\u201d says <a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/lifestyle\/travel-leisure\/article\/3347685\/culture-clash-niseko-how-third-culture-coo-navigates-japan-resorts-complex-terrain?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\" rel=\"nofollow noopener\">Patrick Ohtani<\/a>, chief operating officer of Luxe Nomad Japan, \u201cwhether it be cycling through lavender fields, dining on farm-to-table fresh Hokkaido produce, or hiking outdoors and enjoying watersports, all in a much cooler climate than Tokyo.\u201d<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Part of The Luxe Nomad, Asia-Pacific\u2019s largest luxury holiday rental management company, Luxe Nomad Japan manages Fenix West, a serviced apartment property in Furano.<\/p>\n<p><img decoding=\"async\" alt=\"A kitchen area in one of the units at Fenix West in Furano, Hokkaido. Photo: Fenix West\" data-qa=\"BaseImage-handleRenderImage-StyledImage\" class=\"e1gf69pb2 css-6ikqhs e445x7d0\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/japan\/wp-content\/uploads\/2026\/06\/5078e4e1-4840-4103-974f-3e2b7e26f98f_741ac6ff.jpg\" title=\"A kitchen area in one of the units at Fenix West in Furano, Hokkaido. Photo: Fenix West\"\/>A kitchen area in one of the units at Fenix West in Furano, Hokkaido. Photo: Fenix WestOhtani says the company has seen summer bookings increase by 20 per cent in the last year because travellers are choosing more grounded experiences over <a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/lifestyle\/travel-leisure\/article\/3354720\/checklist-tourism-rise-travellers-prioritise-selfies-over-real-stories?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\" rel=\"nofollow noopener\">checking boxes<\/a> at overcrowded tourist sites.<\/p>\n","protected":false},"excerpt":{"rendered":"The Japanese island of Hokkaido is best known to people outside Japan as a winter destination full of&hellip;\n","protected":false},"author":2,"featured_media":37358,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[27680,6024,27687,27672,27684,27676,27682,27677,153,27686,27681,27673,8,27685,6986,27678,27688,27690,27675,27689,52,27674,27679,6335,27683],"class_list":["post-37357","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hokkaido","tag-aoiike","tag-biei","tag-fenix-west","tag-furano","tag-furano-and-biei","tag-furano-cheese-factory","tag-furano-travel","tag-furano-winery","tag-hokkaido","tag-hokkaido-in-summer","tag-hokkaido-travel","tag-hokkiado","tag-japan","tag-japan-in-summer","tag-japan-travel","tag-leisure-guide-asobiya","tag-luxe-nomads","tag-patrick-ohtani","tag-shirogane-blue-pond","tag-tokachi-mountain-range","tag-tokyo","tag-tomita-farm","tag-tomita-melon-house","tag-uber","tag-what-to-do-in-furano"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/37357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/comments?post=37357"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/37357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media\/37358"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media?parent=37357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/categories?post=37357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/tags?post=37357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}