Uber is taking ride-sharing in an entirely new direction: sideways.<\/p>\n
The company has just launched Uber Drift, a limited-time experience in Tokyo that lets travelers book a professional drifting adventure directly through the Uber app. Instead of requesting a ride across town, guests are picked up in an Uber Black vehicle and taken to a legendary racetrack where professional drivers slide iconic Japanese sports cars through high-speed corners.<\/p>\n
It’s the latest installment in Uber’s “Go Anywhere” series of travel experiences, which has previously included everything from hot-air balloon rides in Turkey to safari adventures in South Africa. Rather than simply getting travelers from Point A to Point B, the company has increasingly rolled out destination-specific experiences designed around local culture. And this may be the company’s most adrenaline-fueled offering yet.<\/p>\n
“Passport. Packed. Uber Drift!” the company wrote on Instagram<\/a>, showing a video of the experience. “Get ready for the most adrenaline-fueled day of your life! Introducing Uber Drift, your ultimate Tokyo itinerary upgrade just a tap away. Discover Japan’s globally celebrated automotive subculture with a high-speed drift experience on a professional circuit, all in partnership with professional Drift drivers. Time to live the movie!”<\/p>\n How much does Uber Drift cost?<\/p>\n Uber Drift costs \u00a530,000 (about $200 USD) per booking for groups of one to four people, making it surprisingly affordable if the cost is split among friends. Reservations opened on May 27, while the experience itself runs from June 3 through July 1, 2026. Availability is extremely limited, with just four group bookings offered each day.<\/p>\n The half-day package includes round-trip transportation from your Tokyo hotel in an Uber Black vehicle, approximately 90 minutes at the famous Mobara Twin Circuit in Chiba Prefecture, safety equipment, and the chance to ride shotgun while Formula Drift-licensed professionals perform tandem drifts in legendary Japanese sports cars, including the Nissan Silvia S15 and Nissan 180SX. Drivers can reach speeds of around 100 km\/h while demonstrating precision-drifting techniques on the technical circuit.<\/p>\n Why did Uber choose Japan?<\/p>\n Few countries are as synonymous with drifting as Japan. The motorsport traces its roots to Japanese mountain roads and racing circuits before exploding into global popularity through motorsports, video games, and films like The Fast and the Furious: Tokyo Drift. Cars such as the Silvia S15 and 180SX have become icons among enthusiasts, making Japan the obvious choice for Uber’s drifting experience in the Asia-Pacific region.<\/p>\n For many visitors, experiencing authentic Japanese drift culture has traditionally been difficult. Events are often held outside central Tokyo, and language barriers can make booking challenging. Uber says the goal is to make one of Japan’s most famous automotive subcultures more accessible to international travelers through a seamless, app-based booking experience.<\/p>\n Whether you’re a lifelong car enthusiast or simply looking for a good story to tell, Uber Drift offers something few tourists ever experience: the chance to sit inches from another speeding drift car while professional drivers execute perfectly synchronized slides on one of Japan’s most respected circuits.<\/p>\n This story was originally published by Parade<\/a> on Jun 30, 2026, where it first appeared in the Travel<\/a> section. Add Parade as a Preferred Source by clicking here.<\/a><\/p>\n