{"id":52182,"date":"2026-07-02T23:26:35","date_gmt":"2026-07-02T23:26:35","guid":{"rendered":"https:\/\/www.europesays.com\/japan\/52182\/"},"modified":"2026-07-02T23:26:35","modified_gmt":"2026-07-02T23:26:35","slug":"naomi-osaka-serves-up-a-fashion-slam-at-wimbledon-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/japan\/52182\/","title":{"rendered":"Naomi Osaka Serves Up a Fashion Slam at Wimbledon"},"content":{"rendered":"<p class=\"css-140ip4z e1me5xab0\">Forget Grand Slams \u2014 these are grand entrances. On Monday, Day 1 of Wimbledon, Naomi Osaka made the case yet again that, when it comes to on-court fashion, she is, if nothing else, completely changing her game.<\/p>\n<p class=\"css-140ip4z e1me5xab0\">This time around \u2014 and even though there was a last-minute kerfuffle about whether she would even be able to appear, given <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/athletic\/7400707\/2026\/06\/27\/naomi-osaka-injury-wimbledon\/\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">a foot injury<\/a> \u2014 Osaka, the 14th-seeded player (and former world No. 1), did her walk-on in an all-white look by Hana Yagi, an independent Japanese designer, entitled \u201cEvolving Ceremony.\u201d Modeled on a traditional kimono as well the junihitoe, or 12-layer dress worn by noblewomen in the Heian period from 794 to 1185, the gown was made from seven different textiles upcycled from vintage kimonos, a traditional shiromuku wedding dress and a deconstructed wedding dress.<\/p>\n<p class=\"css-140ip4z e1me5xab0\">Like the <a class=\"css-yywogo\" href=\"https:\/\/womenstennisblog.com\/2026\/06\/23\/naomi-osaka-london-dress-2026\/\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Nike performance dress<\/a> Osaka wore underneath, which alluded to Japanese kirigami with its floral appliqu\u00e9s and micro-pleated and curving hem (and which <a class=\"css-yywogo\" href=\"https:\/\/www.si.com\/onsi\/serve\/style\/nike-just-dropped-naomi-osaka-wimbledon-dress-online\" title=\"\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">sold out<\/a> even before the tournament began), the design of the walk-on dress and the choice of designer were conscious nods to her Japanese heritage. She was even wearing jewelry from Mikimoto, the Japanese jeweler famous for its pearls.<\/p>\n<p class=\"css-140ip4z e1me5xab0\">\u201cWorking with Hana allowed us to celebrate Japanese history and craftsmanship while creating something that feels entirely modern,\u201d Osaka said in a statement. \u201cI love that it feels both powerful and delicate at the same time.\u201d And, she added, it is \u201cdesigned around movement.\u201d<\/p>\n<p class=\"css-140ip4z e1me5xab0\">The look is effectively Act 3 of an ongoing story that began with the Australian Open earlier this year. Fashion has always been a part of Osaka\u2019s competition appearances, as it was (and is) for <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2022\/08\/29\/style\/serena-williams-best-looks.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">Serena Williams<\/a>, who has used her competition looks to express her personality more overtly than anyone else in tennis, and <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2023\/07\/03\/style\/wimbledon-gucci-tennis.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">Jannik Sinner<\/a>, a Gucci ambassador. But something else was going on with Osaka.<\/p>\n<p class=\"css-140ip4z e1me5xab0\">It was in Melbourne in January that Osaka emerged from the tunnel onto center court in <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2026\/01\/20\/style\/naomi-osaka-jellyfish-australian-open.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">a Robert Wun gown<\/a> made to resemble a jellyfish. Her butterfly hat hinted at the birth of something new and her status as a young mother. She shed the formal outer layer when it was time to start the match.<\/p>\n<p class=\"css-140ip4z e1me5xab0\">Next up was a <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/athletic\/7309071\/2026\/05\/28\/naomi-osaka-outfit-french-open-tennis-fashion-couture\/\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">black corset and ball gown skirt by Kevin Germanier<\/a> for the French Open, created as a nod to the Eiffel Tower and upcycled from Osaka\u2019s old Nike kits. And now there is the Yagi look.<\/p>\n<p class=\"css-140ip4z e1me5xab0\">When all three are considered together, certain themes begin to emerge.<\/p>\n<p class=\"css-140ip4z e1me5xab0\">First, Osaka is focusing on sustainability. Second, she is using her moment in the spotlight to support small and independent designers or, as her stylist Marty Harper said, \u201cgive voices to new kids on the block.\u201d Yagi is still in her 20s and started her company in Tokyo after becoming a finalist in the International Talent Support competition in Italy in 2019.<\/p>\n<p class=\"css-140ip4z e1me5xab0\">And third, even by the standards of today\u2019s sports world, where fashion and the tunnel walk are <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/07\/21\/style\/fashion-sports-stars-ambassadors.html\" title=\"\" rel=\"nofollow noopener\" target=\"_blank\">an increasingly important part<\/a> of every player\u2019s arsenal, Osaka is using her clothes more effectively than any other competitor to create a potent personal brand.<\/p>\n<p class=\"css-140ip4z e1me5xab0\">The logistics of doing so are more complicated than they may appear. Each tournament demands not only a couture-level, custom-made look that can be seen from the highest reaches of a stadium but also a couture-level, custom-made look that can be removed in the time it takes other players to unzip their warm-up jackets.<\/p>\n<p class=\"css-140ip4z e1me5xab0\">\u201cWe really only have three minutes to dress her, and she has less than one minute to undress\u201d before the match, Harper said.<\/p>\n<p class=\"css-140ip4z e1me5xab0\">Yagi made each of the nine segments of the dress detachable so they could be shed in the required time as well as recombined in different ways as the tournament went on.<\/p>\n<p class=\"css-140ip4z e1me5xab0\">\u201cOne of the key concepts was that the look would evolve as Naomi progresses,\u201d Yagi said in the statement. \u201cI experimented many times to make sure it could happen naturally.\u201d (Her ingenious solution: Velcro.) The dress also comes with, for example, an almost 10-foot train that can be adjusted depending on what court Osaka is playing on. That matters because the outer courts at Wimbledon are far enough from the players\u2019 lounge that the trek could ruin the material.<\/p>\n<p class=\"css-140ip4z e1me5xab0\">The work is worth it, though, given the results. No matter what happens in the tournament itself, Osaka\u2019s approach to the walk-on means she has won the attention championship, even before the first serve.<\/p>\n","protected":false},"excerpt":{"rendered":"Forget Grand Slams \u2014 these are grand entrances. On Monday, Day 1 of Wimbledon, Naomi Osaka made the&hellip;\n","protected":false},"author":2,"featured_media":52183,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[35032,23094,8,35031,85,1257,35033,35034,35035],"class_list":["post-52182","post","type-post","status-publish","format-standard","has-post-thumbnail","category-osaka","tag-fashion-and-apparel","tag-hana","tag-japan","tag-naomi-1997","tag-osaka","tag-tennis","tag-wimbledon-tennis-tournament","tag-yagi","tag-your-feed-fashion"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/52182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/comments?post=52182"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/52182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media\/52183"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media?parent=52182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/categories?post=52182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/tags?post=52182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}