{"id":55618,"date":"2026-07-09T07:17:31","date_gmt":"2026-07-09T07:17:31","guid":{"rendered":"https:\/\/www.europesays.com\/japan\/55618\/"},"modified":"2026-07-09T07:17:31","modified_gmt":"2026-07-09T07:17:31","slug":"hyundai-department-store-opens-first-the-hyundai-flagship-in-tokyo","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/japan\/55618\/","title":{"rendered":"Hyundai Department Store Opens First &#8216;The Hyundai&#8217; Flagship in Tokyo"},"content":{"rendered":"<p><img alt=\"Exterior view of The Hyundai Global flagship store in Omotesando. Photo courtesy of Hyundai Department Store - Seoul Economic Daily Finance News from South Korea\" title=\"Hyundai Department Store Opens First 'The Hyundai' Flagship in Tokyo\" fetchpriority=\"high\" width=\"1200\" height=\"675\" decoding=\"async\" data-nimg=\"1\" class=\"w-full h-auto rounded-sm\" style=\"color:transparent;object-fit:contain;object-position:center\" src=\"https:\/\/www.europesays.com\/japan\/wp-content\/uploads\/2026\/07\/news-p.v1.20260709.ab0be22c12294e77b30b2f8d8cc09620_P1.jpg\"\/>Exterior view of The Hyundai Global flagship store in Omotesando. Photo courtesy of Hyundai Department Store<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">Hyundai Department Store (069960.KS) will open the first flagship store of &#8220;The Hyundai Global,&#8221; its K-content export platform, in Omotesando, Tokyo&#8217;s premier luxury shopping district, the company said on the 9th.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">The company will open &#8220;THE HYUNDAI,&#8221; a 620-square-meter (approximately 187-pyeong) store, this month on the third floor of the Japanese shopping complex Tokyu Plaza &#8220;Omokado.&#8221; The store consists of nine spaces in total, featuring seven brands spanning fashion, beauty, food and beverage (F&amp;B), and intellectual property (IP) content, along with two pop-up store spaces. The six-member idol group TWS will serve as the official ambassador.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">K-fashion brands will occupy the store&#8217;s main traffic areas. Key names include Koiseio038, known for its minimalist silhouettes; RolaRola, with its French-chic sensibility; Double Lovers, an eyewear brand fusing high fashion and art; and Hieta, a designer handbag brand.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">Hyundai Department Store will also introduce Camel Coffee, which has been drawing crowds at The Hyundai Seoul. The company is also bringing withMUU, a platform showcasing fandom-based IP content such as K-pop, dramas, and characters, to Japan for the first time. In addition, it will set up dedicated pop-up store spaces called &#8220;Pop-up ICONIC&#8221; and &#8220;Pop-up SQUARE&#8221; to quickly reflect Korea&#8217;s dynamic trends.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">Hyundai Department Store previously opened a pop-up store at the Parco Shibuya shopping mall in Tokyo in 2024, followed last year by a permanent store at Parco Shibuya and a The Hyundai Global section within NUGU, a Japanese online fashion mall.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">Using the opening of The Hyundai as a springboard, the company plans to continue expanding The Hyundai Global across Asian markets. It aims to build a total of some 10 flagship stores in major Asian hubs including Japan, Taiwan, and Hong Kong by 2030.<\/p>\n<p class=\"mb-4 text-[var(--color-text)] leading-relaxed\">&#8220;The Hyundai in Omotesando will serve as a showroom presenting the present and future direction of K-content, not only to local Japanese consumers but also to global fashion and retail industry figures,&#8221; a Hyundai Department Store official said. &#8220;We will continue to actively support the expansion of global sales channels for Korean brands and contribute to the globalization of K-content.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Exterior view of The Hyundai Global flagship store in Omotesando. Photo courtesy of Hyundai Department Store Hyundai Department&hellip;\n","protected":false},"author":2,"featured_media":55619,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[2564,36723,8,36725,36727,36728,36726,36724,52],"class_list":["post-55618","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tokyo","tag-flagship-store","tag-hyundai-department-store","tag-japan","tag-k-content","tag-k-fashion","tag-korean-retail-expansion","tag-omotesando-tokyo","tag-the-hyundai-global","tag-tokyo"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/55618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/comments?post=55618"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/55618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media\/55619"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media?parent=55618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/categories?post=55618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/tags?post=55618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}