{"id":56428,"date":"2026-07-10T18:20:06","date_gmt":"2026-07-10T18:20:06","guid":{"rendered":"https:\/\/www.europesays.com\/japan\/56428\/"},"modified":"2026-07-10T18:20:06","modified_gmt":"2026-07-10T18:20:06","slug":"naoto-fukasawa-redefines-alessi-stores-with-japanese-zen-design","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/japan\/56428\/","title":{"rendered":"Naoto Fukasawa Redefines Alessi Stores with Japanese Zen Design"},"content":{"rendered":"

\n\tMILAN \u2014 Naoto Fukasawa, the Japanese industrial designer celebrated for his minimalist, \u201csuper normal\u201d aesthetic, is enhancing Alessi<\/a> stores with the sort of homey Zen native to Japan<\/a>.<\/p>\n

\n\tOn Friday, the Italian design<\/a> brand unveiled a new store concept by the Japanese designer, debuting in\u00a0Milan\u00a0and\u00a0Tokyo<\/a>\u00a0as part of its mission to reshape its shopping experience.<\/p>\n

\n\tIn a statement, Fukasawa explained the two stores were intended to feel like a home<\/a>, an immersive environment where design is lived rather than simply displayed, adding that he achieved this with interiors defined by combining the \u201csoft glow of porcelain\u201d with oak and white finishes and metal accents.<\/p>\n

\n\t\u201cAlessi\u2019s<\/a> new space feels less like a shop and more like a home<\/a>. It is a place that gently reminds us of the essence of living,\u201d Fukasawa explained in a statement.<\/p>\n

\t\t\t\t\t\t\"Fukasawa\"<\/p>\n

\t\t\t\t\tAlessi\u2019s Milan store designed by Naoto Fukasawa.<\/p>\n

\n\tA key feature of the concept is an\u00a0experiential caf\u00e9, where visitors can interact with Alessi products through coffee service and live demonstrations. In\u00a0Milan, the historic\u00a0Via Manzoni\u00a0store was redesigned and soft-opened during\u00a0Milan Design Week, with an official opening planned for\u00a0September. Alongside Alessi products, the space also includes a curated selection of books and a small range of clothing. The\u00a01,453-square-foot\u00a0location includes a\u00a0538-square-foot caf\u00e9 area\u00a0developed with\u00a0Caff\u00e8 Vergnano, where customers can stop for coffee, pastries or sandwiches.<\/p>\n

\n\tThe same format has also opened in\u00a0Omotesand\u014d, Tokyo<\/a>, where it introduces the Alessi universe in a similarly residential, sensory way, including products shown in Japan<\/a> for the first time. Fukasawa, who is famous for his Wall-Mounted CD Player for Muji and Hiroshima chair for Japanese firm Maruni, also designs products for Alessi. Earlier this year it introduced\u00a0Itsumo Yunoki, a porcelain tableware collection created with centenarian artist\u00a0Samiro Yunoki.<\/p>\n

\t\t\t\t\t\t\"Alessi<\/p>\n

\t\t\t\t\tAlessi\u2019s Tokyo store. <\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Alessi<\/p>\n","protected":false},"excerpt":{"rendered":"MILAN \u2014 Naoto Fukasawa, the Japanese industrial designer celebrated for his minimalist, \u201csuper normal\u201d aesthetic, is enhancing Alessi…\n","protected":false},"author":2,"featured_media":56429,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2892,7370,14142,8,17,52],"class_list":["post-56428","post","type-post","status-publish","format-standard","has-post-thumbnail","category-japan","tag-design","tag-home","tag-interior-design","tag-japan","tag-japanese","tag-tokyo"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/56428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/comments?post=56428"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/56428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media\/56429"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media?parent=56428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/categories?post=56428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/tags?post=56428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}