{"id":61247,"date":"2026-07-20T14:22:07","date_gmt":"2026-07-20T14:22:07","guid":{"rendered":"https:\/\/www.europesays.com\/japan\/61247\/"},"modified":"2026-07-20T14:22:07","modified_gmt":"2026-07-20T14:22:07","slug":"japan-to-invest-6-2-billion-in-alternative-proteins-and-other-new-foods","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/japan\/61247\/","title":{"rendered":"Japan To Invest $6.2 Billion In Alternative Proteins And Other \u2018New Foods\u2019"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The Japanese government has published a draft public-private investment roadmap worth USD $2.3 trillion and including more than $6.2 billion for novel food technologies, such as plant-based and alternative proteins.<\/p>\n<p class=\"wp-block-paragraph\">Japan\u2019s Growth Strategy involves investment across 17 sectors and 62 products and technologies by 2040. The plan was presented at a meeting of the Council on Economic and Fiscal Policy and the Council for Japan\u2019s Growth Strategy in June.<\/p>\n<p class=\"wp-block-paragraph\">Read more: <a href=\"https:\/\/plantbasednews.org\/news\/shocking-scale-of-uk-bycatch-deaths\/\" rel=\"nofollow noopener\" target=\"_blank\">New Analysis Reveals \u2018Shocking\u2019 Scale Of UK Bycatch Deaths<\/a><\/p>\n<p class=\"wp-block-paragraph\">Four out of 17 sectors are related to food tech, and will receive a total of roughly $60 billion. \u2018New foods,\u2019 defined by <a href=\"https:\/\/www.cas.go.jp\/jp\/seisaku\/nipponseichosenryaku\/kaigi\/dai5\/gijishidai.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">the roadmap<\/a> as functional, nutritious, and non-animal-derived options, such as alternative proteins, will receive approximately $6.2 billion.<\/p>\n<p class=\"wp-block-paragraph\">As reported by <a href=\"https:\/\/www.asahi.com\/ajw\/articles\/16672891\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Asahi Shimbun<\/a>, the government has positioned the draft strategy as a roadmap for implementing Prime Minister Sanae Takaichi\u2019s \u201ccrisis management and growth investment\u201d agenda. During the meeting, Takaichi <a href=\"https:\/\/www.kantei.go.jp\/jp\/105\/actions\/202606\/24keizai_seichyou.html\" rel=\"nofollow noopener\" target=\"_blank\">announced<\/a> the creation of a seperate, \u201cstrong and prosperous Japan\u201d investment framework.<\/p>\n<p class=\"wp-block-paragraph\">The draft document, created in association with the recently established Food Tech Working Group, centers Japan\u2019s history of producing fermented foods, seasonings, and other key exports, such as rice flour and marine ingredients.<\/p>\n<p class=\"wp-block-paragraph\">Read more: <a href=\"https:\/\/plantbasednews.org\/news\/alternative-protein\/cultivated-meat-startup-roe-deer-venison\/\" rel=\"nofollow noopener\" target=\"_blank\">Cultivated Meat Startup Develops Roe Deer Venison Cells<\/a><\/p>\n<p>Japan, vegan seafood, and cultivated meat<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"753\" src=\"https:\/\/www.europesays.com\/japan\/wp-content\/uploads\/2026\/07\/japan-to-invest-billions-in-new-foods-alternative-proteins-3-1200x753.jpeg\" alt=\"Photo shows a family's hands as they reach towards a shared, Japanese sushi dinner. The Japanese government has published a draft public-private investment roadmap worth USD $2.3 trillion and including more than $6.2 billion for novel food technologies, such as plant-based and alternative proteins\" class=\"wp-image-381041\"  \/>Adobe Stock Japan\u2019s flexitarians are driving a vegan tuna boom, while food tech companies are working to bring cultivated alternative proteins to market<\/p>\n<p class=\"wp-block-paragraph\">A  2025 report found that urban flexitarians are driving a vegan tuna boom in <a href=\"https:\/\/plantbasednews.org\/tag\/japan\/\" rel=\"nofollow noopener\" target=\"_blank\">Japan<\/a>, prompted by a national shift in dietary ethics, <a href=\"https:\/\/plantbasednews.org\/news\/economics\/investors-companies-divest-from-animal-products\/\" rel=\"nofollow noopener\" target=\"_blank\">growing pressure<\/a> on conventional<a href=\"https:\/\/plantbasednews.org\/tag\/seafood\/\" rel=\"nofollow noopener\" target=\"_blank\"> seafood<\/a>\u2019s supply chains, and changing ideas about protein quality and nutrition.<\/p>\n<p class=\"wp-block-paragraph\">The draft roadmap notably excludes <a href=\"https:\/\/plantbasednews.org\/tag\/cultivated-meat\/\" rel=\"nofollow noopener\" target=\"_blank\">cultivated meat<\/a> products, though Japanese food tech companies and startups \u2013 such as Organoid Farm in Fujisawa \u2013 are <a href=\"https:\/\/www.jgc.com\/en\/news\/2026\/20260417_01.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">working towards<\/a> commercial production,  and <a href=\"https:\/\/www.imarcgroup.com\/japan-cultured-meat-market\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">further sector growth<\/a> is expected.<\/p>\n<p class=\"wp-block-paragraph\">In May, Japan\u2019s Consumer Affairs Agency (CAA) published <a href=\"https:\/\/www.caa.go.jp\/policies\/council\/fssc\/meeting_materials\/assets\/fscc_cms105_260528_06.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">draft guidelines<\/a> for manufacturers of cultivated meat and seafood looking to bring products to market.<\/p>\n<p class=\"wp-block-paragraph\">PBN runs a sponsored content model. To explore how you can get featured, please email <a href=\"https:\/\/plantbasednews.org\/cdn-cgi\/l\/email-protection\" class=\"__cf_email__\" data-cfemail=\"472428293326243307372b26293325263422232922303469283520\" rel=\"nofollow noopener\" target=\"_blank\">[email\u00a0protected]<\/a> or visit<a href=\"http:\/\/everkinddigital.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> everkinddigital.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The Japanese government has published a draft public-private investment roadmap worth USD $2.3 trillion and including more than&hellip;\n","protected":false},"author":2,"featured_media":61248,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[39777,217,39778,1177,8,17,173],"class_list":["post-61247","post","type-post","status-publish","format-standard","has-post-thumbnail","category-japan","tag-alternative-protein","tag-business","tag-food-system","tag-investment","tag-japan","tag-japanese","tag-news"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/61247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/comments?post=61247"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/61247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media\/61248"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media?parent=61247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/categories?post=61247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/tags?post=61247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}