{"id":62223,"date":"2026-07-22T09:33:57","date_gmt":"2026-07-22T09:33:57","guid":{"rendered":"https:\/\/www.europesays.com\/japan\/62223\/"},"modified":"2026-07-22T09:33:57","modified_gmt":"2026-07-22T09:33:57","slug":"robot-ai-company-noetra-is-last-chance-for-japan-ceo-says","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/japan\/62223\/","title":{"rendered":"Robot AI company Noetra is &#8216;last chance&#8217; for Japan, CEO says"},"content":{"rendered":"\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">By Kentaro Okasaka  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">TOKYO, July 22 (Reuters) &#8211; Noetra, a government-backed company developing a foundational model for physical artificial \u200cintelligence and robots, is the &#8220;last chance&#8221; for Japan as \u200cit seeks to improve the domestic supply of key technologies, its CEO \u200bsaid in an interview.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Noetra is supported by government funding for the project of more than 380 billion yen ($2.33 billion) for its first year and backing from 44 companies including SoftBank, \u200cHonda and Sony.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The company \u2060is procuring 27,500 Nvidia Rubin chips and plans to begin construction on AI infrastructure in April \u20602027 with operations starting in June of the following year.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">&#8220;We&#8217;ve been able to bring together people who have been working \u200bon <a href=\"https:\/\/tech.yahoo.com\/ai\/\" data-ylk=\"slk:AI;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;AI&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"no-affiliate-link link\">AI<\/a> \u200bin Japan,&#8221; said Hironobu Tamba, \u200bCEO of Noetra, in \u200can interview.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">&#8220;Honestly, I think this may be our last chance,&#8221; he said.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">China and the U.S. are locked in an AI race, with Japan, which has leading makers of industrial robots, aiming to improve self-sufficiency and access to cutting-edge technology.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Noetra will \u200cprovide Japanese companies with access \u200bto a reliable and safe foundational \u200bmodel where they can \u200bmanage data themselves, said Tamba, who is also \u200can executive at SoftBank.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Prime Minister \u200bSanae Takaichi&#8217;s administration \u200bis backing projects including foundry venture Rapidus, which plans to make cutting-edge chips.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The government aims to deploy 10 \u200bmillion AI-enabled robots \u200cby 2040 in fields including manufacturing, shipbuilding and nursing.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">($1 = \u200b163.1500 yen)  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">(Reporting by Kentaro Okasaka; Writing by Sam \u200bNussey; Editing by Thomas Derpinghaus)  <\/p>\n","protected":false},"excerpt":{"rendered":"By Kentaro Okasaka TOKYO, July 22 (Reuters) &#8211; Noetra, a government-backed company developing a foundational model for physical&hellip;\n","protected":false},"author":2,"featured_media":62224,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2121,40316,40314,40315,887,8,33,909],"class_list":["post-62223","post","type-post","status-publish","format-standard","has-post-thumbnail","category-japan","tag-artificial-intelligence","tag-domestic-supply","tag-foundational-model","tag-hironobu-tamba","tag-industrial-robots","tag-japan","tag-nihon","tag-softbank"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/62223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/comments?post=62223"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/62223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media\/62224"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media?parent=62223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/categories?post=62223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/tags?post=62223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}