{"id":75921,"date":"2026-08-18T03:14:56","date_gmt":"2026-08-18T03:14:56","guid":{"rendered":"https:\/\/www.europesays.com\/japan\/75921\/"},"modified":"2026-08-18T03:14:56","modified_gmt":"2026-08-18T03:14:56","slug":"japans-hotels-embrace-sleep-tourism-with-brain-scans-tea-and-custom-beds","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/japan\/75921\/","title":{"rendered":"Japan\u2019s hotels embrace sleep tourism with brain scans, tea and custom beds"},"content":{"rendered":"<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">An increasing number of hotels in Japan are offering \u201csleep tourism\u201d experiences \u2013 stays designed to promote high-quality and restful sleep.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The trend, which started gaining popularity overseas several years ago, provides hotels with an opportunity to attract new health-conscious guests.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">A sleep retreat plan called totono-ne, featuring the relaxing effects of tea, is proving a popular offering for Hotel 1899 Tokyo in the capital\u2019s Shimbashi business district.<\/p>\n<p><img decoding=\"async\" alt=\"Hotel 1899 Tokyo\u2019s Yuiko Ogawa holds a leaflet and a high-performance pillow used for its totono-ne sleep plan in Tokyo in July. Photo: Kyodo\" data-qa=\"BaseImage-handleRenderImage-StyledImage\" class=\"e1gf69pb2 css-6ikqhs e445x7d0\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/japan\/wp-content\/uploads\/2026\/08\/6915aebd-24ba-45a6-bf62-e15a63af4e1b_1fcac73d.jpg\" title=\"Hotel 1899 Tokyo\u2019s Yuiko Ogawa holds a leaflet and a high-performance pillow used for its totono-ne sleep plan in Tokyo in July. Photo: Kyodo\"\/>Hotel 1899 Tokyo\u2019s Yuiko Ogawa holds a leaflet and a high-performance pillow used for its totono-ne sleep plan in Tokyo in July. Photo: Kyodo<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The guests answer a set of simple questions on a leaflet to get a \u201csleep diagnosis\u201d and are then served with a cup of original blended tea, such as a combination of camomile and Mimasaka bancha, based on their sleep types.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Each guest room is equipped with high-performance pillows and bath salts to promote better sleep, with an additional cup of relaxing tea available before bedtime.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cWe wanted to make the most of sleep, which accounts for a significant proportion of guests\u2019 stays,\u201d the hotel\u2019s Yuiko Ogawa said.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Kanae Usui, a senior consultant at JTB Tourism Research &amp; Consulting, said the trend was being driven by the large number of people dissatisfied with the quality of their sleep, as well as a growing preference among travellers for health-related experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"An increasing number of hotels in Japan are offering \u201csleep tourism\u201d experiences \u2013 stays designed to promote high-quality&hellip;\n","protected":false},"author":2,"featured_media":75922,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[48743,9741,48740,48742,8,48746,48737,34493,48738,33,48739,15735,48741,48747,48744,48745],"class_list":["post-75921","post","type-post","status-publish","format-standard","has-post-thumbnail","category-japan","tag-ayumi-yoshida","tag-bunkyo-ward","tag-hotel-1899-tokyo","tag-hotel-chinzanso-tokyo","tag-japan","tag-jtb-tourism-research-consulting","tag-kanae-usui","tag-kanagawa-prefecture","tag-malibu-hotel","tag-nihon","tag-riviera-zushi-marina","tag-shimbashi","tag-sleep-tourism","tag-totono-ne","tag-yuiko-ogawa","tag-zushi-marina"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/75921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/comments?post=75921"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/75921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media\/75922"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media?parent=75921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/categories?post=75921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/tags?post=75921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}