{"id":78015,"date":"2026-08-21T10:07:16","date_gmt":"2026-08-21T10:07:16","guid":{"rendered":"https:\/\/www.europesays.com\/japan\/78015\/"},"modified":"2026-08-21T10:07:16","modified_gmt":"2026-08-21T10:07:16","slug":"no-kettle-needed-japans-cold-water-cup-noodles-fly-off-the-shelves-3","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/japan\/78015\/","title":{"rendered":"No kettle needed: Japan\u2019s cold-water cup noodles fly off the shelves"},"content":{"rendered":"<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Nissin Foods, the company that invented instant noodles, appears to have created an entirely new category with a hit product: cup noodles made with cold water.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Initial supplies of the handy meal \u2013 available in Spicy Kimchi and Chicken Salt Lemon flavours \u2013 sold out a week after hitting store shelves on July 20, according to Nissin. While the Tokyo-based company did not disclose sales figures, it had anticipated supplies to last one to two months.<\/p>\n<p>Nissin, which has almost half of Japan\u2019s instant-noodle market, has long leaned on innovation to stay ahead of rivals including Toyo Suisan Kaisha and Sanyo Foods. The surprise hit with Cold Cup Noodle shows the company is still able to find ways to connect with consumers with one of <a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/topics\/japan?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\" rel=\"nofollow noopener\">Japan<\/a>\u2019s most familiar convenience foods.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cNissin is accelerating the launch of innovative products and flavours tailored to increasingly diverse food cultures and focusing on balanced distribution across multiple channels,\u201d Macquarie Equity Research analysts Linda Huang and others wrote in a report.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Ever since Nissin founder Momofuku Ando invented instant noodles in 1958, the basic formula has always relied on hot water, even for some varieties meant to be chilled before eating. The new product, which sells for 307 yen (US$1.93) apiece and was developed over five years, can be consumed after just five minutes, responding to growing demand for cool foods during hot weather.<\/p>\n<p><img decoding=\"async\" alt=\"A person walks through mist from a cooling system on a hot day in Tokyo in August. Japan has been hit by one of its most severe heatwaves in recent years. Photo: AP\" data-qa=\"BaseImage-handleRenderImage-StyledImage\" class=\"e1gf69pb2 css-6ikqhs e445x7d0\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/japan\/wp-content\/uploads\/2026\/08\/1787306836_461_9e9d163a-3e34-4158-8051-11969b159cd6_170ceec4.jpg\" title=\"A person walks through mist from a cooling system on a hot day in Tokyo in August. Japan has been hit by one of its most severe heatwaves in recent years. Photo: AP\"\/>A person walks through mist from a cooling system on a hot day in Tokyo in August. Japan has been hit by one of its most severe heatwaves in recent years. Photo: AP<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Nissin, which has a market capitalisation of 869 billion yen, said its new product used a new patented process that resulted in smooth yet firm noodles.<\/p>\n","protected":false},"excerpt":{"rendered":"Nissin Foods, the company that invented instant noodles, appears to have created an entirely new category with a&hellip;\n","protected":false},"author":2,"featured_media":78016,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[50006,50004,50003,38294,1030,50002,8,33,50005,9593],"class_list":["post-78015","post","type-post","status-publish","format-standard","has-post-thumbnail","category-japan","tag-cold-cup-noodle","tag-cold-water-noodles","tag-cup-noodles","tag-heatwave","tag-hong-kong","tag-instant-noodles","tag-japan","tag-nihon","tag-nissin","tag-summer"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/78015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/comments?post=78015"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/78015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media\/78016"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media?parent=78015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/categories?post=78015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/tags?post=78015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}