{"id":80996,"date":"2026-08-27T04:09:16","date_gmt":"2026-08-27T04:09:16","guid":{"rendered":"https:\/\/www.europesays.com\/japan\/80996\/"},"modified":"2026-08-27T04:09:16","modified_gmt":"2026-08-27T04:09:16","slug":"traveling-to-lesser-known-regions-in-japan-toyama-and-ishikawa","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/japan\/80996\/","title":{"rendered":"Traveling to Lesser-Known Regions in Japan: Toyama and Ishikawa"},"content":{"rendered":"<p>Some days, life goes your way. Other days, AI steals another client from your content marketing roster while your French bulldog is undergoing a $2,500 corneal ulcer treatment, and rent is due on the first.<\/p>\n<p>So when times are tough, I&#8217;ve found that saying &#8220;no&#8221; rolls off the tongue quite smoothly \u2014 to fancy dinners, concert tickets, and most disappointingly, international travel.<\/p>\n<p>That was, until an offer to <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/japan-tourist-mistakes-to-avoid\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">visit Japan<\/a> for the first time fell in my lap. So, against my better judgment, I said &#8220;yes&#8221; and joined a group of American women invited to learn about two lesser-known regions in Japan: Toyama and Ishikawa prefectures.<\/p>\n<p>Embracing the local culture<\/p>\n<p>After spending eight days traveling and eating my way through Tokyo, Osaka, and Kyoto, I hopped on a <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/japan-bullet-train-first-time-shinkansen-pros-cons-osaka-tokyo-2025-2\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">high-speed train<\/a> to Toyama Prefecture, about 120 miles northeast of Kyoto.<\/p>\n<p>Off the bat, Toyama reminded me of the lush and scenic Pacific Northwest. And much like the PNW, there&#8217;s a strong local culture surrounding food, imbibing, and the arts \u2014 in fact, at a glass museum, I unexpectedly discovered an exhibit by renowned Washington-based glass artist Dale Chihuly.<\/p>\n<p>During my three days in Toyama, food was a major part of the experience. My first omakase lunch included endless rounds of sushi courses with fresh seafood from Toyama Bay \u2014 I squeamishly devoured a head-to-tail deep-fried ayu sweetfish.<\/p>\n<p>                    <img xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"lazy-image \" encoding=\"UTF-8\" width=\"1\" height=\"1\" data-content-type=\"image\/jpeg\" srcs=\"{&quot;https:\/\/i.insider.com\/6a8ea4b945e6f385a5168ed7&quot;:{&quot;contentType&quot;:&quot;image\/jpeg&quot;,&quot;aspectRatioW&quot;:1179,&quot;aspectRatioH&quot;:1787}}\" alt=\"A woman holding ayu sweetfish with chopsticks in Toyama, Japan.\"\/><\/p>\n<p>                            During my three days in Toyama, food was a major part of the experience.\u00a0<\/p>\n<p>                    Provided by Tracy Block<\/p>\n<p>The next day brought a field trip to a <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/married-couple-quit-jobs-open-whiskey-distillery-start-family-business-2026-3\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">whiskey distillery <\/a>in Tonami, about 40 minutes west by car, which included a tour (I was surprised to hear they use barrels imported from Kentucky) and a Japanese whiskey-blending experience. While I&#8217;m by no means a whisky connoisseur, I enjoyed learning about the science.<\/p>\n<p>I&#8217;ve spent many years indulging in Michelin-rated fine dining in Miami, but my final lunch at L&#8217;\u00e9vo in Nanto, a scenic hourlong drive southwest and a restaurant awarded two Michelin stars in 2021, was just as memorable. I hesitantly tried local black bear and soft-shell turtle \u2014 albeit delicious, the latter left me feeling a bit guilty.<\/p>\n<p>Discovering the slow side<\/p>\n<p>Next, we ventured to Kanazawa, 40 miles southwest of Toyama by high-speed train. Over five days in Ishikawa Prefecture, I slowed down and spent time with local artisans who were dedicated to preserving their crafts.<\/p>\n<p>                                  Want more Business Insider in your news feed?<\/p>\n<p class=\"preferred-sources-module-desc body-xs\">\n                                    Add BI in Google so our reporting is easier to find when you\u2019re searching for what matters.\n                                  <\/p>\n<p>In Kanazawa, I visited the house of a master instructor from the samurai line. I stood in awe, nervously holding a 200-year-old sword from the Edo period.<\/p>\n<p>My inner Black Mamba (circa &#8220;Kill Bill&#8221;) kicked in when I was asked to get into uniform and wield one. I also went to a three-generation kimono workshop to see the makers behind the scenes, and I carefully but graciously tried on a vintage $30,000 kimono \u2014 it was one of the highlights of my trip.<\/p>\n<p>From Kanazawa, I ventured to Kaga for my first <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/japanese-traditional-house-family-inherited-restored-guesthouse-airbnb-nagano-japan-2025-10\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">traditional ryokan stay<\/a>, where sleeping on tatami mats instead of a mattress wasn&#8217;t as uncomfortable as I expected.<\/p>\n<p>I also visited the homes of several local artisans. First, I met an artist and washi paper maker whose husband taught ikebana, the <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/inside-a-135-million-japanese-art-apartment-in-new-york-city-2022\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Japanese art<\/a> of flower arranging. Working with florals from the surrounding grounds was way more invigorating than visiting Trader Joe&#8217;s, my typical supplier. The duo reminded me of couples I might have crossed paths with during the years I lived in Colorado.<\/p>\n<p>                    <img xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"lazy-image \" encoding=\"UTF-8\" width=\"1\" height=\"1\" data-content-type=\"image\/jpeg\" srcs=\"{&quot;https:\/\/i.insider.com\/6a8ea43a79f11f0a89f90c59&quot;:{&quot;contentType&quot;:&quot;image\/jpeg&quot;,&quot;aspectRatioW&quot;:1536,&quot;aspectRatioH&quot;:1152}}\" alt=\"A woman being fit for a kimono by another woman in Japan.\"\/><\/p>\n<p>                            Tracy Block traveled to Japan for the first time and visited lesser-known parts of the country.\u00a0<\/p>\n<p>                    Provided by Tracy Block<\/p>\n<p>After Kaga, I ventured to nearby Nomi City, home to a porcelain master, whose daughter, Reiko, guided me through the more patient art of fine-line red painting. Even though I love arts and crafts, I much prefer coloring outside the lines.<\/p>\n<p>At the end of the trip, I returned to Kanazawa to begin the journey back home. Although I was tempted, I couldn&#8217;t afford to treat myself to the $30,000 <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/japan-chiso-kimonos-silk-so-expensive-2022-9\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">vintage kimono<\/a>, so I splurged on a plush $130 hotel robe and a $17 rooftop cocktail instead. <\/p>\n<p>After all, a compromise can still be a version of &#8220;yes&#8221; in disguise.<\/p>\n","protected":false},"excerpt":{"rendered":"Some days, life goes your way. Other days, AI steals another client from your content marketing roster while&hellip;\n","protected":false},"author":2,"featured_media":80997,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[867,1355,1162,51781,1222,8,14835,151,51782,51783,33,51784,225,22156,1378,1772],"class_list":["post-80996","post","type-post","status-publish","format-standard","has-post-thumbnail","category-japan","tag-art","tag-day","tag-food","tag-high-speed-train","tag-ishikawa","tag-japan","tag-kanazawa","tag-kyoto","tag-local-artisan","tag-many-year","tag-nihon","tag-sushi-course","tag-time","tag-toyama","tag-trip","tag-way"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/80996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/comments?post=80996"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/80996\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media\/80997"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media?parent=80996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/categories?post=80996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/tags?post=80996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}