More than 180 toy makers are exhibiting new products and flagship items, including those targeting so-called kidults, or adults who enjoy playing with toys, and inbound tourists, as an annual toy show kicked off in Tokyo on Thursday.<\/p>\n
Bandai is displaying the Tamagotchi ring, a 2.8-centimeter device that commemorates the 30th anniversary of the debut of its iconic Tamagotchi virtual pet series. It allows users to raise 30 different characters.<\/p>\n
The company has a section dedicated to the popular manga and anime franchise \u201cChiikawa.\u201d Among the products on display is the Chiikawa Phone Smart, a toy equipped with a camera and apps that allows children to enjoy a realistic smartphone experience.<\/p>\n
Tomy is exhibiting a model of Plarail railway toys designed after the iconic Doctor Yellow high-speed test train. Its 47-centimeter length allows it to run with presence on the track.<\/p>\n
Some toys reflect recent social trends, such as MegaHouse\u2019s Investment Ranking, a board game in which players grow their wealth by investing in stocks and cryptocurrencies.<\/p>\n
Amid rising electricity fees, Bandai\u2019s power generator-like toy, designed with a character from the children\u2019s picture book and anime series \u201cAnpanman,\u201d teaches children about the importance of electricity as they enjoy sounds and lights generated by power produced through a hand crank.<\/p>\n
The Tokyo Toy Show will run through Sunday at the Tokyo Big Sight convention center.<\/p>\n
The Japanese toy market hit a record high of \u00a51.16 trillion in fiscal 2025, which ended last March, according to the Japan Toy Association, which organizes the show.<\/p>\n","protected":false},"excerpt":{"rendered":"More than 180 toy makers are exhibiting new products and flagship items, including those targeting so-called kidults, or…\n","protected":false},"author":2,"featured_media":81303,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[35843,2515,8,52050,52,52048,52049,5075],"class_list":["post-81302","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tokyo","tag-bandai","tag-children","tag-japan","tag-megahouse","tag-tokyo","tag-tokyo-toy-show","tag-tomy","tag-toys"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/81302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/comments?post=81302"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/posts\/81302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media\/81303"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/media?parent=81302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/categories?post=81302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/japan\/wp-json\/wp\/v2\/tags?post=81302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}