Exterior view of “Genesis Cheongju,” a dedicated showroom for the Genesis brand. Hyundai Motor
Hyundai Motor (005380.KS) and Kia won two Best of Best awards and 15 Winner honors at the “2026 Red Dot Award: Brands & Communication Design” category, an international design competition, the companies said on the 7th.
The Red Dot Award is one of the world’s three most prestigious design competitions, annually selecting and announcing outstanding designs in the product design, brands & communication design, and design concept categories.
“Genesis Cheongju,” an exhibition hall dedicated to the Genesis brand, won the Best of Best award in the retail design field and a Winner honor in the space communication field. Hyundai Motor explained that its spatial composition, which organically connects Cheongju’s craft culture with Genesis’s design philosophy, earned high marks.
Hyundai Motor’s open research hub, “UX Studio Seoul,” won the Best of Best award in the digital solutions field, along with Winner honors in the interior design field and the exhibition design field, respectively. UX Studio Seoul is a permanent research platform where visitors can directly participate in the user experience (UX) development process and provide feedback.