1030 Women’s Fold 8 purchase More than doubled compared to its predecessor
39% increase compared to its Korean pre-sale predecessor
Z8 series global pre-sale 30% increase
ėŽė§ íë Galaxy Z Fold 8 Ultra Fold 8 Flip 8 products. Samsung Electronics Co., Ltd
In domestic pre-sales of the new Galaxy Z Fold 8, the proportion of purchases in their teens and 30s exceeded half, and the number of purchases by young female customers more than doubled compared to their previous models. While reducing thickness and weight and expanding the screen, the consumer base is expanding to smartphones that are used on a daily basis in business devices.
According to Samsung Electronics on the 10th, the proportion of purchases in their teens and 30s exceeded half in the pre-sale of the Galaxy Z Fold 8 held at Samsung dotcom. The Galaxy Z Fold 8 was also the most popular foldable model selected by the age group. In particular, the purchase of Fold 8 by women in their teens and 30s more than doubled compared to their previous work.
The existing Galaxy Z Fold had a strong image of being a smartphone mainly used by middle-aged men while putting multitasking and work productivity using a wide screen. Fold 8 is expanding its user base to young people and women while improving portability and design.
Product changes also had an impact. While maintaining the large screen of the existing fold, it made the device thinner and lighter, and changed the screen to a short and wide shape. When folded, it has strengthened its daily usability so that videos and social networking services (SNS) web surfing can be used on a wide screen when used and unfolded like a regular smartphone.
Initial sales are increasing overseas as well. According to Counterpoint Research, a global market research firm, global pre-sales of the Galaxy Z8 series increased by more than 30 percent from its predecessor. It increased 39 percent in Korea and more than 20 percent in Europe. Pre-sales of the Fold series in the United States also increased by more than 30% compared to the previous record-setting series.
There is also an initial demand in Japan, where iPhone preference is high. Some Galaxy Z Fold 8 models were sold out in Samsung Electronics’ official online store in Japan. In the U.S. and Europe, interest in foldable smartphones is also expanding with young consumers and content creators.
Counterpoint Research analyzed that the Fold 8’s wider screen and improved portability affected the initial increase in sales. If the existing foldable smartphone was a specific consumer-oriented product that wanted to use a large screen and work, more and more consumers are comparing it with general smartphones as portability improves.
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Smartphone
presale
Samsung Electronics
Counterpoint Research
presale volume