LG Electronics will hold the first standalone home lifestyle fair for its home lifestyle community, Lifezip, from the 13th to the 16th at COEX in Samseong-dong, Seoul. [Provided by LG Electronics] 사진 확대 LG Electronics will hold the first standalone home lifestyle fair for its home lifestyle community, Lifezip, from the 13th to the 16th at COEX in Samseong-dong, Seoul. [Provided by LG Electronics]

Lifezip, the home lifestyle community run by LG Electronics, will host its first standalone fair. The company aims to expand the community’s online experience and tastes into offline spaces, creating more opportunities to connect with consumers.

According to LG Electronics on the 13th, Lifezip will hold the four-day event, titled “2026 House Archive: Home Digging Fair,” at COEX in Samseong-dong, Seoul, starting that day. The fair was designed around the “home digging” concept, which reflects the idea of sharing various activities at home and exploring lifestyle preferences in depth to discover one’s own taste.

This event is Lifezip’s first standalone home lifestyle exhibition. LG Electronics more than doubled the scale of the show compared with the Lifezip pop-up store it operated in Seongsu-dong, Seoul, last year. The 2,214-square-meter exhibition hall is divided into five themed zones.

Visitors can explore spaces organized around five themes and discover their own tastes and lifestyle preferences: “Rest,” which suggests relaxation and recharging through fragrance, tea and sleep; “Creation,” which offers the joy of making things through DIY and crafts; “Relationships,” which focuses on connection through home parties and other gatherings; “Collection,” which introduces a culture of distinctive collecting through ceramics, vintage items and art prints; and “Exploration,” which presents various hobbies such as gardening.

LG Electronics will hold the first standalone home lifestyle fair for its home lifestyle community, Lifezip, from the 13th to the 16th at COEX in Samseong-dong, Seoul. [Provided by LG Electronics] 사진 확대 LG Electronics will hold the first standalone home lifestyle fair for its home lifestyle community, Lifezip, from the 13th to the 16th at COEX in Samseong-dong, Seoul. [Provided by LG Electronics]

The event also features a table market where about 30 Lifezip members will sell items they made or collected themselves. Around 70 companies that share Lifezip’s brand philosophy are also taking part, showcasing a wide range of products including furniture, lighting, plants, stationery and crafts.

LG Electronics has placed products such as the portable lifestyle screen LG StanbyME 2 Max, the wireless speaker LG XBOOM 360, the table-type air purifier LG PuriCare AeroFurniture and the plant-care appliance LG Tiiun Mini throughout the exhibition zones so visitors can try them out.

Under the slogan, “We can do anything at home,” Lifezip is a community where members share activities centered on the home, including cooking, interior design, gardening, pets and home camping. It started in 2022 with 450 members and has grown to more than 1.1 million in about three years. Its monthly active users also total about 300,000, showing strong engagement.

Lifezip continues to expand consumer experience spaces across both online and offline channels. Originally operated as an online-only community, Lifezip opened its first pop-up store, “Lifezip Housewarming,” in Seongsu-dong, Seoul, in 2024.

The following year, it took part in the 2025 Seoul Living Design Fair, where it showcased vintage prized items from home enthusiasts and LG Electronics products. It also ran an event to raffle off the first pitch at an LG Twins baseball game, broadening its channels of communication with consumers through offline activities open to everyone regardless of gender or age.

“Lifezip is expanding its customer touchpoints through a range of offline activities, from the online community to pop-up stores and now this fair,” said Jeong Jae-woong, head of the Customer Value Innovation Division at LG Electronics. “We will continue to deliver differentiated customer experiences while creating a new home lifestyle culture together with our customers.”

This article has been translated by GripLabs Mingo AI.