Collaboration with electronic musician KIRARA Expressing the process of iron turning into a car
ėŽė§ íë Hyundai Motor Group said on Thursday that it had released the track “Temper,” produced in collaboration with KIRARA, one of Korea’s leading electronic musicians.
Hyundai Motor Group said on the 18th that it would unveil a track created with electronic musician KIRARA to express the journey of technological development through music.
The newly released track, “Temper,” is a musical interpretation of the process by which iron is forged through repeated refinement and completed as a car. It opens with a mysterious introduction that suggests the limitless potential of raw materials. As the body takes shape, the beat gradually builds, and the piece closes with a clear melody, as if a finished vehicle is coming into view.
KIRARA has been active since 2014 and has released numerous albums, including five full-length records. She won the Best Electronic Album award at the Korean Music Awards in 2017 and again this year.
KIRARA said, “Working to express Hyundai Motor Group’s new technologies was a series of moments filled with wonder, much like when I first learned synthesis while trying to become a musician.” She added, “I wanted to capture highly refined technology at its peak, along with the feeling I had when encountering it, through music that was just as refined.”
Hyundai Motor Group also plans to release a video on new manufacturing technologies using “Temper” later this month.
This article has been translated by GripLabs Mingo AI.
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Hyundai Motor Group
electronic music artist
Temper
KIRARA
Hyundai Motor Group
electronic
technology development
indie music
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