Published
August 17, 2026
South Korea based beauty business Amorepacific has launched its skincare brand Mamonde in India, entering the market in an exclusive partnership with multi-brand retailer Nykaa, strengthening its K-Beauty offering.
Skincare products by Mamonde – Amorepacific
“Bringing Mamonde to India marks another meaningful milestone in Amorepacific’s growth journey in the market,” said Amorepacific India’s country head Paul Lee in a press release on Monday. “Having witnessed the strong affinity Indian consumers have developed for authentic Korean beauty through brands such as Innisfree and Laneige, we saw a clear opportunity to introduce a brand that speaks directly to the needs of a younger, ingredient-conscious consumer. Mamonde’s combination of floral expertise, efficacy, and accessibility makes it a compelling addition to our portfolio, and we are excited to partner with Nykaa to make the brand more accessible to beauty enthusiasts across India.”
Amorepacific’s brands include Innisfree, Laneige, Etude, and Sulwhasoo, which also retail on Nykaa’s online platform and in select stores across India, and it describes Mamonde as a “contemporary Korean skincare brand.” Launched in 1991, Mamonde focuses on the skincare benefits of floral ingredients, using its trademarked ‘Hyper Flora’ technology. The brand retails globally in markets including the Americas, Europe, and Asia-Pacific among others.
“Mamonde’s launch marks another exciting chapter in our decade-long partnership with Amorepacific and our journey in bringing the best of K-beauty to Indian consumers,” said Nykaa Beauty’s executive director and CEO Anchit Nayar. “Nykaa has been at the forefront of the K-beauty movement in India, helping consumers discover innovative beauty philosophies and formulations from Korea. With MAMONDE, we are delighted to further expand this portfolio with a brand that brings together floral expertise, Korean beauty innovation, and accessible, high-performance skincare. We look forward to introducing Mamonde to a new generation of Indian beauty consumers and making its distinctive approach to skincare more accessible across the country.”
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