Samsung Financial Networks’ integrated financial platform “Monimo” has surpassed 10 million monthly active users (MAU). The milestone comes approximately four years after the app’s April 2022 launch, and industry observers credit the achievement to the platform’s evolution from an app consolidating services from Samsung Life Insurance, Samsung Fire & Marine Insurance, Samsung Card, and Samsung Securities into an open ecosystem built through external partnerships.

Samsung Card announced on August 18 that Monimo’s MAU exceeded 10 million as of end-July, according to data from Mobile Index, a service operated by South Korean data analytics firm IGAWorks. Monimo began as a hub for Samsung Financial affiliates’ financial services and has since expanded into non-financial areas including aviation, leisure, and retail.

An Open Ecosystem Built Through External Partnerships

The key driver behind surpassing 10 million MAU has been aggressive collaboration with external companies. A prime example is the “Monimo KB Daily Interest Account,” launched through a partnership with KB Financial Group. In June, Samsung Financial teamed up with Korean Air to introduce airline-related services on Monimo, creating a structure where users can access both financial and lifestyle services in a single app.

Samsung Financial plans to strengthen the platform’s competitiveness by introducing generative AI-powered “AI Agent” services. The AI Agent will serve as a conversational hub connecting Samsung Financial affiliates with external partners. The company is also expanding its digital asset business, planning to deepen collaboration with Dunamu—in which it has made a strategic investment—and other industry players to identify new business opportunities.

Stock Giveaway Event

To commemorate the 10 million MAU milestone, Samsung Financial will run a customer stock giveaway event from August 19 to 21. The stocks on offer are from five partner companies that have contributed to Monimo’s ecosystem expansion: Samsung Electronics, Samsung C&T, Korean Air, KB Financial Group, and Woori Financial Group. Stock exchange coupons will be distributed to 1,000 customers daily, totaling 3,000 recipients, with winning coupons convertible into actual shares between September 1 and 29.

A Samsung Financial official said, “We will build an ecosystem where Samsung Financial, external partners, and customers grow together around Monimo,” adding, “We will expand partnerships with the industry’s top companies while actively delivering AI and digital asset services.”