The brand identity image for "Hannundamda," the premium private-label brand of CPLB [Coupang Inc] The brand identity image for “Hannundamda,” the premium private-label brand of CPLB [Coupang Inc]

CPLB, the private-label subsidiary of Coupang Inc, announced Friday the launch of a new premium own-brand line called “Hannundamda.”

The brand curates everyday household essentials with a strong price-to-quality ratio.

The debut product is “Sunyeon,” a premium tissue paper engineered to be thicker and more cushioned than standard tissue. The sheets measure 102 millimeters wide with a basis weight of 15.5 grams — broader and heavier than conventional tissue, which typically runs 95 millimeters wide at 13 to 14 grams — delivering a denser feel and greater absorbency.

CPLB plans to expand the Hannundamda lineup into kitchen supplies, daily necessities and food products. In the household category, the company is developing a kitchen paper towel made with specially processed, high-basis-weight material for enhanced absorbency, and a premium baby wipe made from 100 percent rayon fabric that has passed dermatological low-irritation testing. A highly concentrated premium laundry detergent featuring a multi-enzyme active system for stronger cleaning power is also in the pipeline.

“We will continue to carefully select and introduce premium-grade daily essentials that elevate the quality of everyday life,” a CPLB official said.

siuu@heraldcorp.com

This content was produced with the assistance of AI translation services.