by Alimat Aliyeva

Genesis, Hyundai Motor Group’s luxury automotive brand, has
unveiled the GV90, its first full-size flagship SUV. The
all-electric model is expected to offer a driving range of around
500 kilometers on a single charge.

The GV90 will be available in two versions, including the
high-end GV90 Neolun, which features distinctive coach-style rear
doors. According to Genesis, the SUV can charge from 10% to 80% in
approximately 22 minutes, making long-distance travel more
convenient for drivers.

The vehicle also introduces several new safety and comfort
features. Among them is a roof-mounted airbag designed to provide
additional protection for passengers in the event of a rollover.
Genesis is positioning the GV90 as a combination of advanced
technology, spaciousness, and premium design.

“GV90 is not simply a new vehicle, but a new vision for luxury
mobility,” Hyundai Motor Group Executive Chair Euisun Chung
said.

The GV90 is particularly significant for Genesis because it
marks the brand’s entry into the full-size luxury SUV segment,
where it will compete with established models from Mercedes-Benz,
BMW, and other premium automakers.

Interestingly, the Neolun name is inspired by the idea of a new
moon. Genesis has used the concept to emphasize the SUV’s
minimalist design and futuristic character. The model is also
expected to play an important role in the company’s broader
strategy to expand its electric vehicle lineup and compete more
aggressively in the global luxury market.