[Provided by Coupang Inc] [Provided by Coupang Inc]

Coupang Inc said it will offer a range of blue crab products at special prices through Aug. 31 to mark the start of the fall blue crab season.

The lowest-priced item — on sale from Friday through Monday — is the “Fishone Sinjindo direct-from-source fall gill-net fresh blue crab” (3 kg, 9–12 crabs), priced at 688 won per 100g. That is about 10 percent cheaper than last year’s lowest-priced comparable product, which sold for 760 won per 100g.

With card discounts applied, some products drop to as low as 980 won per 100g. Those include the Eobushim West Sea direct-from-source fresh blue crab (3 kg, 9–15 crabs), the Fishone Sinjindo direct-from-source traceable fall fresh blue crab (3 kg, 9–15 crabs), the direct-from-source West Sea premium fresh blue crab (3 kg) and the WithFresh direct-from-source domestic live blue crab (3 kg).

Coupang Inc’s blue crab procurement this year has reached about 150 tons, up 50 percent from roughly 100 tons last year. The company expanded its sourcing network from five locations — Sinjindo, Gyeokpo, Beopseongpo, Sinan and Jindo — to seven, adding Yeonpyeong and Ongjin in Incheon.

Through its Rocket Fresh direct-from-source delivery service, Coupang Inc delivers blue crab as early as 7 a.m. the following morning. The company has set up mini fulfillment centers at each sourcing site to handle inspection, quarantine, sorting and labeling, boosting both freshness and delivery speed.

“We will continue to broaden partnerships with top-quality production sites across the country to ease the burden on customers’ grocery bills in this era of high prices,” a Coupang Inc official said.

andy@heraldcorp.com

This content was produced with the assistance of AI translation services.