Coupang Inc will hold a pop-up event with Newell Brands at COEX on Saturday and Sunday. [Coupang Inc] Coupang Inc will hold a pop-up event with Newell Brands at COEX on Saturday and Sunday. [Coupang Inc]

Coupang Inc announced Friday that it will co-host the “Newell Brands x Coupang” pop-up event with global consumer goods company Newell Brands at Starfield COEX in Samseong-dong, Seoul, on Saturday and Sunday.

The pop-up will give customers a chance to try out premium Newell Brands products available through Coupang’s imports section.

The venue will be divided into eight brand-specific experience zones featuring labels including Yankee Candle, Contigo, Baby Jogger and Coleman. Each zone will offer product exhibitions as well as hands-on drawing and coloring activities.

Special promotions, including Gold Box and time-limited deals, are also planned. On Saturday, discounted items will include five varieties of Yankee Candle reed diffusers, a NUK pacifier and a Baby Jogger City Tour2 Double twin stroller. On Sunday, deals will cover the Coleman One Mile Chair, the Contigo Byron 2.0 tumbler and a Prismacolor colored-pencil set.

“We will continue to create opportunities for customers to experience a wide range of brands,” a Coupang Inc official said.

siuu@heraldcorp.com

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