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Samjeonix [Reuters = Yonhap News] 사진 확대 Samjeonix [Reuters = Yonhap News]

Recently, as Samsung Electronics and SK Hynix have shown a strong rebound every day and have begun to recover their stock prices, the market’s attention and investors are rapidly turning to semiconductor stocks. Investors seem to be busy again as positive prospects and strong performance momentum for the artificial intelligence (AI) semiconductor industry are re-examined amid widespread perception that stock price adjustments have been excessive.

As individual investors, who have maintained a wait-and-see stance, as well as institutional and foreign capital flows, have gathered again, all market attention is focused on the future direction of these two stocks representing the domestic stock market and the analysis of securities firms.

According to FnGuide, a financial information company, Samsung Electronics (1589 times) was the most searched stock by domestic investors from August 11 to 17. Following this, SK Hynix (1,223 times), the flagship stock of semiconductors, took the second place, proving overwhelming interest in the two major stocks. In addition, individual issue stocks, including cosmetics giants Kolmar Korea (861 times), Cosmax (729 times), Protina (562 times), and Bioft (541 times), were listed at the top of the search list, but they fell short of the search volume of two semiconductors, Samsung Electronics and SK Hynix.

Reports related to Samsung Electronics and SK Hynix virtually swept the top ranks in the stock report search ranking. Looking at the list of top reports, Samsung Electronics and SK Hynix analysis reports issued by KB Securities and Mirae Asset Securities dominated from 1st to 3rd.

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This explosive search volume is in line with the rise in stock prices. In fact, Samsung Electronics’ stock price soared 19.35% over the past 11 to 14 days in August, except for the Liberation Day alternative holiday (17th), which did not open, and SK Hynix also rose 15.85%. As the two stocks rose, it led to a rebound in the overall stock market. This is interpreted as the result of intensive search for related reports and information by investors who want to gain confidence when such a steep rise was confirmed.

The stock market interprets the rebound as a starting point for a trend shift beyond just a technical rebound. KB Securities’ “End of Adjustment, Start of an Rising Trend” report, which ranks first in search of stock reports, positively evaluated Samsung Electronics. Lee Chang-min, a researcher at KB Securities who wrote the report, said, “As the stock price fell 49% from its peak, the 12-month advance PER (share price return ratio) fell to four times, and the short-term supply and demand adjustment has already entered the final stage.” “The possibility of OpenAI’s IPO (initial public offering) by the end of this year will resolve market uncertainties over AI circular finance and investment sustainability,” he said. “It is also positive that a large portion of the excessive credit leverage that caused the plunge in June-July has been liquidated.” Furthermore, “The annual size of the new shareholder return policy to be announced in the future is likely to expand more than 10 times compared to the existing (9.8 trillion won),” he said. “The total shareholder return reached at least 600 trillion won to 700 trillion won over three years, and the dividend yield based on cash dividends alone could reach 7-15%.”

Mirae Asset Securities’ report, which ranked at the top of the stock report search volume, also suggested Samsung Electronics’ target stock price at 370,000 won and maintained its “buy” investment opinion. Kim Young-gun, a researcher at Mirae Asset Securities, said, “This is the right time to increase the weight” and “the time when good news is ringing from all sides.” “The PBR (price net asset ratio) of 12 months has fallen to 1.7 times and PER has fallen to four times, and it is undervalued at the level before the AI cycle,” he said. “The increase in the price of high bandwidth memory (HBM) will strongly drive the overall increase in DRAM average unit price (ASP).” Regarding the specific performance forecast, it predicted that Samsung Electronics will maintain strong fundamentals (basic conditions), predicting that “Samsung Electronics’ operating profit in the third quarter of this year will reach 120 trillion won and its annual operating profit in 2027 will reach 559 trillion won.”

[Yonhap News] 사진 확대 [Yonhap News]

Mirae Asset Securities also positively evaluated SK Hynix and offered a target price of 2.8 million won. SK Hynix’s valuation is also considered to have entered a historically undervalued section, and it is believed that the market structure that is absolutely favorable to SK Hynix continues considering the operating environment and industrial outlook. In particular, it is predicted that explosive profitability improvement based on HBM market dominance will continue. Researcher Kim said, “We will continue to grow our unrivaled performance in the face of supply shortages until 2028, and our annual operating profit in 2027 will reach 409 trillion won, starting with 79 trillion won in operating profit in the third quarter of this year.”

Meanwhile, Mikobiomed (520 times), Sonid (519 times), Action Square (519 times), Genofocus (519 times), Semiconductor (499 times), Cosmetics (427 times), Data Center (359 times), KOSDAQ (238 times), Robot (210 times), and AI (191 times) were listed in the top keywords search last week. Samsung Electro-Mechanics Analysis Report stood out as the top report, with Yuanta Securities’ “LTA in earnest, server-led P and Q” at No. 4 and Hana Securities’ “Growing Up with Supply and Demand Instability [after NDR]” at No. 7. Samsung SDI (Hana Securities), GS (KB Securities), and L&C Bio (Korea Investment & Securities) analysis reports ranked 8th to 10th, respectively.