A Samsung Electronics model introduces the Samsung booth at ‘Gamescom 2026’ held in Cologne, Germany. Photo=Samsung Electronics
Samsung Electronics will present an integrated gaming environment that links gaming monitors with mobile phones, TVs, SSDs and headsets at Germany’s ‘Gamescom 2026,’ centered on gaming monitors. It will also unveil AI-based mobile game technology and new 2027 Odyssey gaming monitor products.
According to Samsung Electronics (CEO and President Tae-moon Roh), it will set up a 1,090㎡ (about 330 pyeong) exhibition space at Gamescom 2026, which opens on the 26th (local time) at Cologne Messe in Germany. The setup allows visitors to experience, in one place, gaming monitors and TVs, Galaxy smartphones, SSDs and headsets tailored to PC, console and mobile games.
A key feature of this exhibition is that it does not just list individual products. Instead, it shows how multiple devices and services connect depending on the gaming environment.
In the Odyssey Zone, the company will display the world’s first 6K gaming monitor ‘Odyssey G8,’ a 4K OLED ‘Odyssey OLED G8’ with a maximum 240Hz refresh rate, and a glasses-free 3D monitor ‘Odyssey 3D,’ among others. Visitors can also try real games such as ‘Call of Duty: Modern Warfare 4,’ ‘Black Myth: Wukong,’ and ‘Cyberpunk 2077.’
(From the upper left, clockwise) A Samsung Electronics model introduces the ‘Call of Duty®: Modern Warfare 4 Experience Zone’ and the ‘Black Myth: Wukong Experience Zone,’ along with the ‘T1 Zone’ and the ‘Galaxy Zone’ at ‘Gamescom 2026’ held in Cologne, Germany. Photo=Samsung Electronics
In the mobile gaming category, ‘Galaxy Z Fold8 Ultra’ and ‘Galaxy S26 Ultra’ will be displayed. The Galaxy Z Fold8 Ultra and Z Fold8 apply an AI-based ‘Neural Frame Fusion’ technology that generates pixels and frames in real time during the game launch process.
For TVs and monitors, Samsung will unveil ‘Samsung Gaming Hub,’ which lets people enjoy cloud gaming without connecting separate devices or downloading games. The company will also display the high-performance SSD ‘9100 PRO’ and the JBL Quantum headset.
A space combining esports and K-culture will also be set up. Samsung Electronics will run an experience area in collaboration with the global esports team T1, and it will decorate the entire exhibition hall with a Korean PC bang concept.
From the 27th to the 28th, the ‘#PlayGalaxy Cup’ world finals will be held at the Samsung Electronics booth. The 10 teams that advance through global qualifiers will battle for the final championship in PUBG Mobile.
The unveiling of next-generation gaming products is also scheduled. Samsung Electronics will reveal the full lineup of its 2027 ‘Odyssey’ gaming monitors on-site at Gamescom on the 27th and will also hold an event to launch a new portable SSD model.
Samsung Electronics plans to expand collaboration with its game partner companies and continuously broaden the supported games and the coverage of services.
Choi Seung-eun, head of Samsung Electronics’ Global Marketing Center, said, “We have a full stack that covers a wide range of devices and services needed for gaming, from mobile phones and monitors to TVs, SSDs and headsets.”