The Seattle-based company is helping thousands of American businesses expand abroad while helping create jobs and economic opportunities back home. 

Coupang has joined the Fortune Global 500 list, marking a major milestone for the U.S. technology company and underscoring its growing influence in global commerce. Since its founding in 2010, the company has evolved into a powerful engine for cross-border trade, helping connect businesses of all sizes with customers around the world.

Marking $34.5 billion in revenue in 2025 and ranking No. 479 on the 2026 Fortune Global 500 list, Coupang works with entrepreneurs, small businesses, agricultural producers, and global brands to take their products to customers in 190 countries and territories. In 2025, the company sold more than $5 billion in U.S. exports, helping American businesses reach millions of overseas customers through its technology-driven retail services.

“Recognition on the Fortune Global 500 list reflects our scale, but we’re focused on what that scale makes possible for our partners and customers,” says Robert Porter, chief global affairs officer at Coupang. “By leveraging technology to reduce barriers to cross-border commerce, we’re helping businesses strengthen supply chains, connect with new customers, and compete in global markets that were previously out of reach.”

In just more than 15 years, Coupang has attracted tens of millions of customers globally. South Korea is one of the company’s primary markets, where its substantial investment in AI-driven fulfillment and logistics enables same-day or dawn delivery for millions of products, from fresh groceries and clothing to cosmetics and everyday essentials.

Bringing American goods to Korea and beyond 

As the U.S.-Korea trade corridor has grown to encompass more than $240 billion a year in goods and services, Coupang is helping American companies take greater advantage of opportunities in the Korean market.

The impact is especially meaningful for small businesses across the U.S. that had previously faced barriers to international trade as a realistic path to growth. West Virginia’s J.Q. Dickinson Salt-Works, California’s Spread The Love, and Pennsylvania’s Kate’s Real Food are among the thousands of U.S. producers now selling their goods to customers in Korea on Coupang. By connecting American businesses directly to millions of overseas customers, Coupang drives global commerce that supports jobs and local communities across all 50 states.

“Coupang is fast becoming an American export engine, enabling U.S. producers to take advantage of expanded market access to reach consumers in Korea and around the world,” says Porter. “We’re making global commerce accessible to businesses of every size. The same tools and opportunities that were once only available to multinationals now enable home-grown entrepreneurs and small businesses to expand across the globe.”

Investing in Korea’s economic future

To help create these export opportunities, Coupang has invested massively in South Korea, becoming one of the largest private-sector employers with more than 108,000 global employees. In building an end-to-end fulfillment and logistics network across the country, Coupang has consistently been a top source of U.S. foreign direct investment into Korea’s economy. It has also become central to domestic commerce, partnering with more than 300,000 Korean small- and medium-size businesses to help move their products to market.

Beyond fueling economic growth, Coupang has built a cultural bridge between nations with its digital services. Through Coupang Play, the company streams American content to millions of subscribers in Korea—from HBO Max, Paramount, and Warner Bros. Discovery titles to NFL, NBA, and Major League Soccer games—extending the reach of Hollywood and U.S. sports to Korean audiences.

Coupang has also combined AI-driven technology and advanced robotics into its domestic and international services. As it seeks to define the future of global commerce, the company recently announced $84 million in investments in AI startups. Those investments include Texas-based robotics company Contoro, whose cutting-edge systems help automate freight and logistics operations. Coupang is exploring a pilot deployment of the technology at logistics facilities in Korea as part of its broader strategy to build more efficient, AI-powered supply chains.

Coupang investments in Korea and beyond are aimed at promoting greater international trade and increased U.S. exports. “For thousands of American businesses, large and small, global commerce is no longer out of reach,” says Porter. “Every U.S. product sold overseas through Coupang helps support local jobs and economic growth in communities across America.”