LG Electronics (Thailand) has appointed dentsu Thailand as its eCommerce partner as the consumer electronics brand looks to strengthen its online shopping experience in the country’s growing digital commerce market.
Under the partnership, dentsu Thailand will support LG in building a more seamless online experience across key digital platforms in Thailand, with a focus on helping consumers discover products, navigate between marketplaces and make purchases with greater ease.
The appointment follows dentsu Thailand’s strategic approach to LG’s eCommerce ambitions, combining local consumer and marketplace knowledge with its capabilities across commerce, media, data and technology.
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The partnership will also draw on dentsu’s regional and global network, with the agency looking to connect the different touchpoints influencing consumers’ purchase decisions, from media and consumer behaviour to marketplace experiences and conversion.
Sunghan Jung, president of LG Electronics (Thailand), said “At LG, innovation begins with understanding the evolving needs of consumers and creating meaningful solutions that make everyday life better. As eCommerce becomes an increasingly important part of the customer journey, we see significant opportunities to deliver more connected, intuitive and personalised experiences for Thai consumers.”
“Together with dentsu Thailand, we look forward to creating even greater value and convenience for customers across the country,” he added.
In tandem, Wisarn Sirijantanon, CEO, Media, dentsu Thailand, said the partnership presents an opportunity to translate LG’s brand familiarity, innovation and optimism into its digital commerce experience.
“In Thailand, that becomes even more important as Thai consumers are highly connected, incredibly comfortable moving between platforms and marketplaces, and have no shortage of choice,” he said.
“Our eCommerce capabilities are built for precisely that complexity, and for LG, our ambition is to bring all of that together so that the strength of the brand is felt as powerfully at the digital shelf as it is everywhere else,” added Sirijantanon.
For dentsu Thailand, the appointment comes as brands increasingly seek partners that can connect the various factors influencing purchase, including consumer behaviour, media, marketplace experience and conversion.
The partnership reinforces LG Electronics (Thailand)’s focus on digital transformation and its ambition to create a more connected and convenient shopping journey for consumers in Thailand.
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