Samsung Electronics announced on the 28th that it will be presenting its exhibition under the theme “#PlaySamsung” at “Gamescom 2026,” the world’s largest gaming exhibition, which is being held in Cologne, Germany, until the 30th (local time).
Overall view of Samsung booth at ‘Gamescom 2026’ held in Cologne, Germany. Samsung Electronics
Samsung Electronics has divided its exhibition space into four distinct zones according to product characteristics and gaming environments: the Odyssey Zone, the Galaxy Zone, the Gaming Hub Zone, and the T1 Zone. Visitors can directly experience games in each zone and explore an integrated gaming ecosystem spanning PC, console, and mobile gaming.
At the Samsung booth in the Odyssey Zone at Gamescom 2026 held in Cologne, Germany, attendees are playing Call of Duty®: Modern Warfare® 4 on Odyssey gaming monitors. Samsung Electronics
Visitors are experiencing gaming monitors at the ‘T1 Zone’ within the Samsung booth at ‘Gamescom 2026’ held in Cologne, Germany. Samsung Electronics
Visitors are examining the high-performance solid-state drive (SSD) “9100 Pro” displayed in the “Odyssey Zone” at the Samsung booth during “Gamescom 2026” held in Cologne, Germany. Samsung Electronics
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